AWARDS
Winners & Shortlists - 2010 - Direct & Sales Promotion
| Title | Client | Product/Service | Entrant Company | Country | Award |
|---|---|---|---|---|---|
| A01 Mailings | |||||
| SECRET SOCIETY OF THE GOURMANDISE RAFFLES HOTEL SINGAPORE / HOTELS |
RAPP Singapore | SINGAPORE | Short List |
||
| STOLEN SIGNATURE NET PROTECTOR / NET PROTECTOR |
BATES 141 Mumbai | INDIA | Bronze Spike |
||
| A02 Premiums & Giveaways | |||||
| ABCDANCE CARDS AVA DAIRY / NANSHAN BYWISE INFANT FORMULA MILK POWDER |
BBH CHINA Shanghai | CHINA | Short List |
||
| A03 Company Literature | |||||
| PUPPET AKSARA THEATRE KING POWER / THEATRE |
Y&R THAILAND Bangkok | THAILAND | Silver Spike |
||
| POP-UP BOOK GREENPEACE / GREENPEACE |
OGILVY BEIJING | CHINA | Bronze Spike |
||
| A04 Direct Response Digital Media | |||||
| LIVE RESCUE COASTGUARD NZ / SEARCH & RESCUE |
DDB NEW ZEALAND Auckland | NEW ZEALAND | Gold Spike |
||
| DOMINO'S APP DOMINO'S PIZZA JAPAN / MOBILE APPLICATION |
HAKUHODO Tokyo | JAPAN | Bronze Spike |
||
| CALL FOR HELP UNITED NATIONS DEVELOPMENT FUND FOR WOMEN (UNIFEM) / WOMEN'S RIGHTS |
DDB SINGAPORE | SINGAPORE | Short List |
||
| HIDDEN SOUND CAMPAIGN ZOO RECORDS / ALTERNATIVE MUSIC STORE |
LEO BURNETT Hong Kong | HONG KONG | Silver Spike |
||
| NIKE TRACKBALL NIKE / NIKE CTR360 |
OGILVY & MATHER Singapore | SINGAPORE | Silver Spike |
||
| REAL-LIFE BETTING DIM SUM TV / TELEVISION |
McCANN WORLDGROUP Hong Kong | HONG KONG | Bronze Spike |
||
| FUTURE DAILY ON APRIL FOOL METRO PUBLISHING HONG KONG LTD. / METRO DAILY |
McCANN WORLDGROUP Hong Kong | HONG KONG | Silver Spike |
||
| A05 Alternative Media | |||||
| SUPPORT SCENT GUIDE DOGS AUSTRALIA / SUPPORT FOR THE BLIND |
CLEMENGER BBDO MELBOURNE | AUSTRALIA | Silver Spike |
||
| THE WALL SALE SONY MARKETING JAPAN / SONY RECYCLE PROJECT JEANS |
HAKUHODO KETTLE Tokyo | JAPAN | Silver Spike |
||
| KIT KAT CHAIRS NESTLÉ / CHOCOLATE BAR |
JWT NEW ZEALAND Auckland | NEW ZEALAND | Silver Spike |
||
| YELLOW CHOCOLATE YELLOW PAGES / YELLOW PAGES |
COLENSO BBDO Auckland | NEW ZEALAND | Silver Spike |
||
| EARTH FM WWF / WWF |
LEO BURNETT SYDNEY | AUSTRALIA | Short List |
||
| CITYGT VICROADS / ROAD SAFETY |
JWT Melbourne | AUSTRALIA | Short List |
||
| B01 Corporate Image & Information | |||||
| CHALLENGE 40CEOs!QUIZ HEWLETT-PACKARD JAPAN / CONSUMER PC |
DENTSU Tokyo | JAPAN | Bronze Spike |
||
| SKY COMIC ADIDAS JAPAN / ADIDAS FOOTBALL |
TBWA\HAKUHODO Tokyo | JAPAN | Bronze Spike |
||
| B02 Consumer Products & Services | |||||
| ORCON + IGGY POP ORCON / BROADBAND |
SPECIAL GROUP Auckland | NEW ZEALAND | Gold Spike |
||
| HIDDEN SOUND CAMPAIGN ZOO RECORDS / ALTERNATIVE MUSIC STORE |
LEO BURNETT Hong Kong | HONG KONG | Silver Spike |
||
| NIKE TRACKBALL NIKE / NIKE CTR360 |
OGILVY & MATHER Singapore | SINGAPORE | Short List |
||
| WOMEN AGAINST LAZY STUBBLE P&G GILLETTE / MACH3 |
BBDO INDIA Mumbai | INDIA | Short List |
||
| RED FLAG THE NORTH FACE / THE NORTH FACE CLOTHING |
OGILVY SHANGHAI | CHINA | Short List |
||
| PHOTOCHAINS CANON AUSTRALIA / EOS |
LEO BURNETT SYDNEY | AUSTRALIA | Grand Prix |
||
| B04 Public Service, Charity & Fund Raising | |||||
| LIVE RESCUE COASTGUARD NZ / SEARCH & RESCUE |
DDB NEW ZEALAND Auckland | NEW ZEALAND | Gold Spike |
||
| SUPPORT SCENT GUIDE DOGS AUSTRALIA / SUPPORT FOR THE BLIND |
CLEMENGER BBDO MELBOURNE | AUSTRALIA | Gold Spike |
||
| BRUISE GABRIELA / ANTI-SPOUSAL ABUSE MOVEMENT |
DDB DM9JAYMESYFU Makati City | THE PHILIPPINES | Bronze Spike |
||
| HAPPY ORIGAMI CRANE PROJECT McDONALD'S JAPAN / RONALD McDONALD HOUSE CHARITY |
BEACON COMMUNICATIONS Tokyo | JAPAN | Bronze Spike |
||
| UMBRELLA BAGS THE LOTUS LIGHT CHARITY SOCIETY (HONG KONG) / RELIEF DROUGHT PROGRAM IN CHINA |
GREY HONG KONG | HONG KONG | Short List |
||
| REMOTE CONTROL MIDEA / MIDEA AIR CONDITIONER MANUFACTURER |
OGILVY SHANGHAI | CHINA | Short List |
||
| CITYGT VICROADS / ROAD SAFETY |
JWT Melbourne | AUSTRALIA | Short List |
||
| C01 Integrated Campaign Led by Direct | |||||
| LIVE RESCUE COASTGUARD NZ / SEARCH & RESCUE |
DDB NEW ZEALAND Auckland | NEW ZEALAND | Gold Spike |
||
| ORCON + IGGY POP ORCON / BROADBAND |
SPECIAL GROUP Auckland | NEW ZEALAND | Silver Spike |
||
| VIRGINITY MAP TVNZ / TV SERIES |
AIM PROXIMITY Auckland | NEW ZEALAND | Bronze Spike |
||
| LOLA TECHIE BAYAN TELECOMMUNICATIONS / BAYAN DSL |
BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City | THE PHILIPPINES | Bronze Spike |
||
| FUTURE DAILY ON APRIL FOOL METRO PUBLISHING HONG KONG LTD. / METRO DAILY |
McCANN WORLDGROUP Hong Kong | HONG KONG | Bronze Spike |
||
| D01 Event & Field Marketing | |||||
| THE WALL SALE SONY MARKETING JAPAN / SONY RECYCLE PROJECT JEANS |
HAKUHODO KETTLE Tokyo | JAPAN | Silver Spike |
||
| KIT KAT CHAIRS NESTLÉ / KIT KAT |
JWT NEW ZEALAND Auckland | NEW ZEALAND | Short List |
||
| THE ULTIMATE START-UP SPACE PERNOD RICARD / MARTELL VSOP |
TBWA\TEQUILA SINGAPORE | SINGAPORE | Bronze Spike |
||
| SEE THE LOVE FRANZ / CHINA PLATES EXHIBITION |
OGILVY & MATHER TAIWAN Taipei | CHINESE TAIPEI | Short List |
||
| NOISY OUTSIDE HAOMEI ALUMINUM / BUCALUS SOUNDPROOF WINDOWS |
LEO BURNETT GUANGZHOU | CHINA | Short List |
||
| SUPOR NON-STICK PANS SUPOR / NON-STICK PANS |
LEO BURNETT SHANGHAI | CHINA | Gold Spike |
||
| GARMENT GARDEN PROCTER & GAMBLE / BOUNCE DRYER SHEETS |
LEO BURNETT Melbourne | AUSTRALIA | Short List |
||
| PHOTO5 CANON AUSTRALIA / EOS |
LEO BURNETT SYDNEY | AUSTRALIA | Bronze Spike |
||
| THE HORLICKS PRO-HEIGHT ROOM GLAXOSMITHKLINE / HEALTH DRINK |
JWT New Delhi | INDIA | Silver Spike |
||
| D02 New Product Launch/Re-launch | |||||
| KISS A-ZIMA MOLSON COORS JAPAN / LIQUOR RE-LAUNCH |
AOI ADVERTISING PROMOTION Tokyo | JAPAN | Short List |
||
| WOMEN AGAINST LAZY STUBBLE P&G GILLETTE / MACH3 |
BBDO INDIA Mumbai | INDIA | Bronze Spike |
||
| BEER IS CURRENCY LION NATHAN AUSTRALIA / TOOHEYS NEW |
SAATCHI & SAATCHI Sydney | AUSTRALIA | Gold Spike |
||
| NOTHING SOFT GETS IN TOYOTA MOTOR CORPORATION / TOYOTA 4WD RANGE |
SAATCHI & SAATCHI Sydney | AUSTRALIA | Gold Spike |
||
| SMASH: BORN TO BE DESTROYED K'S JAPAN / GUITAR STORE |
HAKUHODO Tokyo | JAPAN | Silver Spike |
||
| D03 Merchandising/In-store Marketing & Point of Purchase Displays | |||||
| INVERTED PYRAMID THE COCA-COLA EXPORT CORPORATION / COKE ZERO |
LEO BURNETT MANILA Makati City | THE PHILIPPINES | Silver Spike |
||
| NIKE TRACKBALL NIKE / NIKE CTR360 |
OGILVY & MATHER Singapore | SINGAPORE | Gold Spike |
||
| D04 Use of digital in a promotional campaign | |||||
| ORCON + IGGY POP ORCON / BROADBAND |
SPECIAL GROUP Auckland | NEW ZEALAND | Silver Spike |
||
| NIKEID GENERATOR NIKE JAPAN / FLAGSHIP STORE |
BEACON COMMUNICATIONS Tokyo | JAPAN | Short List |
||
| HIDDEN SOUND CAMPAIGN ZOO RECORDS / ALTERNATIVE MUSIC STORE |
LEO BURNETT Hong Kong | HONG KONG | Bronze Spike |
||
| RED FLAG THE NORTH FACE / THE NORTH FACE CLOTHING |
OGILVY SHANGHAI | CHINA | Short List |
||
| PHOTOCHAINS CANON AUSTRALIA / EOS |
LEO BURNETT SYDNEY | AUSTRALIA | Gold Spike |
||
| LUCKY SWITCH UNIQLO / BLOG |
DENTSU Tokyo | JAPAN | Gold Spike |
||
| TENGRANDISBURIEDHERE.COM MICROSOFT / INTERNET EXPLORER 8 |
WUNDERMAN Sydney | AUSTRALIA | Gold Spike |
||
| REAL-LIFE BETTING DIM SUM TV / TELEVISION |
McCANN WORLDGROUP Hong Kong | HONG KONG | Bronze Spike |
||
| E01 Integrated Campaign Led by Promo | |||||
| WOMEN AGAINST LAZY STUBBLE P&G GILLETTE / MACH3 |
BBDO INDIA Mumbai | INDIA | Bronze Spike |
||
| RED FLAG THE NORTH FACE / THE NORTH FACE CLOTHING |
OGILVY SHANGHAI | CHINA | Short List |
||
| PHOTOCHAINS CANON AUSTRALIA / EOS |
LEO BURNETT SYDNEY | AUSTRALIA | Gold Spike |
||
| NOTHING SOFT GETS IN TOYOTA MOTOR CORPORATION / TOYOTA 4WD RANGE |
SAATCHI & SAATCHI Sydney | AUSTRALIA | Silver Spike |
||
| INDIA-PAKISTAN PEACE PROJECT BENNETT COLEMAN & CO / THE TIMES OF INDIA |
TAPROOT INDIA Mumbai | INDIA | Bronze Spike |
||