Category

Award

THE CHERRY BLOSSOM 1

Client100%
ProductSAKURASAKU GLASS
EntrantI&S BBDO Tokyo, JAPAN
Type of EntryBillboards & Street Furniture
CategoryHome Furnishing, Appliances, Maintenance & Household Products
TitleTHE CHERRY BLOSSOM 1
Product/ServiceSAKURASAKU GLASS
Entrant Company:I&S BBDO Tokyo, JAPAN
Advertising Agency:I&S BBDO Tokyo, JAPAN
Credits

Description of Ambient execution:

At the JR Ueno Station* - stairs to the train platform *Ueno Station is the closest train station to the Ueno Park, one of Japan's most popular cherry-blossom viewing sites. Japanese love to go out to admire the cherry blossoms in full bloom during the 2-week season from March to April. To captivate their interest in this related-theme product, Ueno Station was the perfect to appeal to the target.

English Translation of Main Headlines:

(each had a different number of flower stamps. To reflect the actual blossoming on the poster, the number of flower stamps increased each time the poster was replaced)