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Winners & Shortlists - 2010 - Outdoor

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TRAILER

Short List

TRAILER

ClientIKEA
ProductCURTAINS
EntrantLEO BURNETT Hong Kong, HONG KONG
Type of EntryAmbient
CategoryStunts & Live Advertising
TitleTRAILER
Product/ServiceCURTAINS
Entrant Company:LEO BURNETT Hong Kong, HONG KONG
Advertising Agency:LEO BURNETT Hong Kong, HONG KONG
Credits
Chief Creative OfficerEddie Booth
Executive Creative DirectorVictor Manggunio
Creative DirectorVictor Manggunio
CopywriterWilson Ang
Advertiser's SupervisorBenjamin Birks/Janet Lai
Account ManagerEmmie Tse
Account SupervisorMargaret Chan
Art DirectorTik Lau

Description of Ambient execution:

We put an interesting twist to the iconic cinema 'red curtain' that opens before the movie starts. Using several enormous cinema curtains produced from IKEA's 2010 range - each opening one after the other - we were able to catch the audience off-guard and get their full attention.
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