Category

Award

TRAILER

Short List
ClientIKEA
ProductCURTAINS
EntrantLEO BURNETT Hong Kong, HONG KONG
Type of EntryAmbient
CategoryStunts & Live Advertising
TitleTRAILER
Product/ServiceCURTAINS
Entrant Company:LEO BURNETT Hong Kong, HONG KONG
Advertising Agency:LEO BURNETT Hong Kong, HONG KONG
Credits

Description of Ambient execution:

We put an interesting twist to the iconic cinema 'red curtain' that opens before the movie starts. Using several enormous cinema curtains produced from IKEA's 2010 range - each opening one after the other - we were able to catch the audience off-guard and get their full attention.