Awards > Winners

Campaign
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Client	ZOO RECORDS
Product	ALTERNATIVE MUSIC SHOP
Entrant	LEO BURNETT Hong Kong, HONG KONG
	6 of 6 Campaign
Type of Entry	Ambient
Category	Digital Outdoor
Title	BAT
Product/Service	ALTERNATIVE MUSIC SHOP
Entrant Company:	LEO BURNETT Hong Kong, HONG KONG
Advertising Agency:	LEO BURNETT Hong Kong, HONG KONG
Credits
Chief Creative Officer	Eddie Booth
Executive Creative Director	Connie Lo
Creative Director	Brian Ma/Alfred Wong
Copywriter	Alfred Wong/Wen Louie/Joey Chung/Cyrus Ho
Advertiser's Supervisor	Yeung So
Account Manager	Matthew Kwan
Art Director	Brian Ma/Kenny Ip/Leo Yeung
Other Credits	Retoucher: Tommy Cheung

Description of Ambient execution:

We took 14 indie bands, and embedded their songs and profiles into 14 different QR Codes. These were then assembled into the shapes of animals that live hidden in the city, and posted all over Hong Kong. People who scanned the QR Codes in the animals with their mobiles were rewarded with band info and refreshing new songs. By scanning different parts, they could listen to different songs, exploring all the hidden sounds of the city. They could also buy any of the songs directly from their mobile, as well as share it on Facebook and other social media.