AWARDS

Client	FOSTERS GROUP
Product	CARLTON DRAUGHT
Entrant	CLEMENGER BBDO MELBOURNE, AUSTRALIA
Type of Entry	TV/Cinema
Category	Beverages - Alcoholic & Non-Alcoholic
Title	SLOW MO
Product/Service	CARLTON DRAUGHT
Entrant Company:	CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency:	CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production Company:	PLAZA FILMS Sydney, AUSTRALIA
Credits
Chief Creative Officer	James McGrath
Executive Creative Director	Ant Keogh
Creative Director	Ant Keogh
Copywriter	Richard Williams
Agency Producer	Pip Heming/Sonia von Bibra
Advertiser's Supervisor	Peter Sinclair/Vince Ruiu/Richard Oppy/Shencina Formenton
Planner	Michael Derepas
Account Manager	Phoebe Farquharson
Account Supervisor	Paul McMillian/Mick McKeown
Production Company	PLAZA FILMS Sydney, AUSTRALIA
Director	Paul Middleditch
Editor	Peter Whitmore, The Editors
Sound Design/Arrangement	Cornel Wilczek
Music Artist/Title	Level Two Music / Electric Dreams
Art Director	Anthony Phillips
Post Production	The Editors
Other Credits	Executive Producer: Peter Masterson, Plaza Films

Brief Explanation

Carlton Draught “Slow mo” is a collision of men’s two greatest loves, the pub and anything shot on a super slow motion camera. Whether it sport, wildlife documentaries or high-brow advertisements, super slow motion vision accompanied by really important music has permeated every facet of television. Which is why Carlton Draught decided it was the perfect time to turn this high precision camera on something a little less spectacular: Men…..men in pubs. The result is a celebration of beer and men, and the latest instalment in Carlton Draught’s long running Made From Beer campaign.