Category

Award

FATHER & SON

The Flash Player is required to view this content.

ClientSTARSHIP FOUNDATION
ProductCHILDREN'S HOSPITAL
EntrantDDB NEW ZEALAND Auckland, NEW ZEALAND
Type of EntryTV/Cinema
CategoryPublic Service, Charity & Fund Raising
TitleFATHER & SON
Product/ServiceCHILDREN'S HOSPITAL
Entrant Company:DDB NEW ZEALAND Auckland, NEW ZEALAND
Advertising Agency:DDB NEW ZEALAND Auckland, NEW ZEALAND
Production Company:THE SWEET SHOP Auckland, NEW ZEALAND
Credits

Brief Explanation

Each year around 100,000 children are admitted to Starship, New Zealand’s largest children’s hospital. The Starship Foundation is a charity that raises money for the hospital by providing life saving medical equipment as well as care and support for patients and their families. We were asked to produce a campaign to raise awareness and donations for their annual appeal. As any parent knows, having a sick child is one of the hardest things you can ever face. Based on this insight we created a commercial that conveys the emotion a parent feels when their child is sick.