Awards > Winners

Client	CHILDHOPE ASIA PHILIPPINES
Product	CHILDREN'S CHARITY
Entrant	BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES
Type of Entry	TV/Cinema
Category	Public Service, Charity & Fund Raising
Title	LOTTERY
Product/Service	CHILDREN'S CHARITY
Entrant Company:	BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES
Advertising Agency:	BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES
Production Company:	REVOLVER STUDIOS Makati City, THE PHILIPPINES
Credits
Chief Creative Officer	David Guerrero
Executive Creative Director	David Guerrero/Joel Limchoc/Simon Welsh
Creative Director	Simon Welsh/Joel Limchoc
Copywriter	Algy Sharman/David Guerrero
Agency Producer	Jing Abellera
Advertiser's Supervisor	Teresita Silva
Account Supervisor	Lynne Esguerra
Production Company	REVOLVER STUDIOS Makati City, THE PHILIPPINES
Director	Joel Limchoc
Art Director	Al Brown
Post Production	Post Manila

Brief Explanation

There are over 300,000 homeless children in the Philippines. Many are born of drug-addicted parents, live their life on the streets, and have to beg and scavenge for food. So, our strategy was to really emphasise that these kids, through no fault of their own, have never had a chance at life. The TV spot shows a place where children’s fates are sealed by a random combination of lottery balls. Will they have a good upbringing and lead a stable happy life, or will they lose life’s lottery, be born into poverty on the streets of Manila and die young?