MULTIPLE KIDS
| Client | COLGATE-PALMOLIVE |
| Product | TOOTHPASTE |
| Entrant | Y&R Hong Kong, HONG KONG |
| Type of Entry | TV/Cinema |
| Category | Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| Title | MULTIPLE KIDS |
| Product/Service | TOOTHPASTE |
| Entrant Company: | Y&R Hong Kong, HONG KONG |
| Advertising Agency: | Y&R Hong Kong, HONG KONG |
| Production Company: | UNITEL PRODUCTIONS Makati City, THE PHILIPPINES |
| Credits |
| Executive Creative Director | Tan Shen Guan |
| Creative Director | Jeff Clulow |
| Agency Producer | Michelle Tan |
| Production Company | UNITEL PRODUCTIONS Makati City, THE PHILIPPINES |
| Director | Mike Alcazaran |
| Editor | Edit Point |
Brief Explanation
This commercial features a group of children who are attempting to answer the question 'what happens when you get cavities?' Their responses are colourful and imaginative. A series of captions now tell us that cavities affect 9 out of 10 Filipino children and that Colgate provides Maximum Cavity Protection.
