GLOO GLOO
| Client | COLGATE-PALMOLIVE |
| Product | PLAX MOUTHWASH |
| Entrant | Y&R Hong Kong, HONG KONG |
| Type of Entry | TV/Cinema |
| Category | Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| Title | GLOO GLOO |
| Product/Service | PLAX MOUTHWASH |
| Entrant Company: | Y&R Hong Kong, HONG KONG |
| Advertising Agency: | Y&R Hong Kong, HONG KONG |
| Production Company: | PHENOMENA Bangkok, THAILAND |
| Credits |
| Executive Creative Director | Tan Shen Guan |
| Creative Director | Jeff Clulow |
| Agency Producer | Kitty Or |
| Production Company | PHENOMENA Bangkok, THAILAND |
| Director | Surapong Ploensang |
| Editor | Edit Point |
Brief Explanation
This commercial features a man gargling continuously in a range of scenarios throughout his day. The voiceover tells us that, for lasting fresh breath, you don't need to gargle all day, you just need the 12 hour antibacterial protection of Colgate Plax. Next, our hero uses the brand as a demo sequence describes how Plax keeps killing bacteria for 12 hours. In the end scene our hero is no longer gargling, but he and his female companion laugh at another couple who are.
