Awards > Winners

Client	PIDILITE INDUSTRIES
Product	FEVICOL ADHESIVE
Entrant	OGILVY & MATHER Mumbai, INDIA
Type of Entry	TV/Cinema
Category	Home Furnishing, Appliances, Maintenance & Household Products
Title	FEVICOL MOUSTACHE
Product/Service	FEVICOL ADHESIVE
Entrant Company:	OGILVY & MATHER Mumbai, INDIA
Advertising Agency:	OGILVY & MATHER Mumbai, INDIA
Production Company:	CORCOISE FILMS Mumbai, INDIA
Credits
Chief Creative Officer	Abhijit Avasthi/Rajiv Rao
Creative Director	Abhijit Avasthi/Rajiv Rao
Copywriter	Abhijit Avasthi
Agency Producer	Porus Khareghat
Account Manager	Pratik Mehta/Ramanathan Sridhar
Account Supervisor	Vivek Verma
Production Company	CORCOISE FILMS Mumbai, INDIA
Director	Prasoon Pandey
Producer	Cyrus Pagdiwala
Editor	Davinder Konsal/Famous Studios
Music Artist/Title	Dhruv Ghanekar
Art Director	Rajiv Rao
Lighting	Tassaduq Hussain

Brief Explanation

Pidilite celebrated 50 years this year. As a commemoration, the ad-film 'moustache' was made. It depicts the life of a young girl, who is first shown getting dressed up for a skit in which she is playing a male character. A typical fake moustache is stuck above her upper lip. Cut to many situations of her growing up - everywhere the girl is shown sporting the moustache - for the rest of her life. Towards the end, as she breathes her last, the camera pans to reveal a nearby cubicle where a baby has just been born, again with a moustache depicting reincarnation.