Category

Award

LIGHT REFRESH

ClientCADBURY JAPAN
ProductCLORETS ICE LIGHT
EntrantMcCANN ERICKSON JAPAN Tokyo, JAPAN
Type of EntryTV/Cinema
CategoryFood Products
TitleLIGHT REFRESH
Product/ServiceCLORETS ICE LIGHT
Entrant Company:McCANN ERICKSON JAPAN Tokyo, JAPAN
Advertising Agency:McCANN ERICKSON JAPAN Tokyo, JAPAN
Production Company:AOI ADVERTISING PROMOTION Tokyo, JAPAN
Credits

Brief Explanation

Expressed the cool blast of liquid mint from 'Clorets ICE', by a Japanese famous comedian punching a famous young Japanese actor. The ads lead to the enormous hit of the product.