Awards > Winners

Winners & Shortlists - 2010 - TV/Cinema

LIGHT REFRESH

LIGHT REFRESH

ClientCADBURY JAPAN
ProductCLORETS ICE LIGHT
EntrantMcCANN ERICKSON JAPAN Tokyo, JAPAN
Type of EntryTV/Cinema
CategoryFood Products
TitleLIGHT REFRESH
Product/ServiceCLORETS ICE LIGHT
Entrant Company:McCANN ERICKSON JAPAN Tokyo, JAPAN
Advertising Agency:McCANN ERICKSON JAPAN Tokyo, JAPAN
Production Company:AOI ADVERTISING PROMOTION Tokyo, JAPAN
Credits
Executive Creative DirectorJun Asano
Creative DirectorYasuhiko Murayama
CopywriterYasuhiko Murayama
Production CompanyAOI ADVERTISING PROMOTION Tokyo, JAPAN
Art DirectorHaruna Tsukidate/Mikito Nunome

Brief Explanation

Expressed the cool blast of liquid mint from 'Clorets ICE', by a Japanese famous comedian punching a famous young Japanese actor. The ads lead to the enormous hit of the product.