| Client | FOSTERS GROUP |
| Product | PURE BLONDE |
| Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Type of Entry | TV/Cinema |
| Category | Beverages - Alcoholic & Non-Alcoholic |
| Title | DOVE LOVE |
| Product/Service | PURE BLONDE |
| Entrant Company: | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Advertising Agency: | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Production Company: | THE SWEET SHOP Auckland, NEW ZEALAND |
| Credits |
| Chief Creative Officer | James Mcgrath |
| Executive Creative Director | James Mcgrath |
| Creative Director | Josh Robbins And Emma Hill |
| Copywriter | Emma Hill |
| Agency Producer | Sonia Von Bibra |
| Advertiser's Supervisor | Peter Sinclair/Ben Summons/Craig Maclean |
| Planner | Michael Derepas |
| Account Supervisor | Paul Macmillan/Phil Baker |
| Production Company | THE SWEET SHOP Auckland, NEW ZEALAND |
| Director | Steve Ayson |
| Producer | Cindy Kavanagh |
| Editor | Jack Hutchings |
| Sound Design/Arrangement | Paul Le Couteur |
| Music Artist/Title | Cornel Wilczek |
| Art Director | Josh Robbins |
| Lighting | Ian Mccarroll |
| Post Production | Digital Pictures |
| Other Credits | Visual Effects Designer: Eugene Richards/Steven Strekovski |
The objective was to expand the brands position as a pure beer from a place that’s much more pure than the one we live in.
It’s a classic love story. Man finds injured dove on the side walk. Has a vision of the amazing world it comes from. A world so pure that he must nurse it back to health so it may one day return. Faces the day of reckoning when they must inevitably part. Sets it free. His heart soaring with it as it fly’s to its home land. Then is oblivious to it flying head long into a manmade billboard that looks just like the place that it’s from. It falls, once again onto the side walk where another unsuspecting man reaches for the dove and the vicious circle starts once again.
Target audience is 18-30yr olds.
