|Entrant||CLEMENGER BBDO MELBOURNE, AUSTRALIA|
|Type of Entry||TV/Cinema |
|Category||Beverages - Alcoholic & Non-Alcoholic|
|Product/Service||PURE BLONDE |
|Entrant Company:||CLEMENGER BBDO MELBOURNE, AUSTRALIA|
|Advertising Agency:||CLEMENGER BBDO MELBOURNE, AUSTRALIA|
|Production Company:||THE SWEET SHOP Auckland, NEW ZEALAND|
The objective was to expand the brands position as a pure beer from a place that’s much more pure than the one we live in.
It’s a classic love story. Man finds injured dove on the side walk. Has a vision of the amazing world it comes from. A world so pure that he must nurse it back to health so it may one day return. Faces the day of reckoning when they must inevitably part. Sets it free. His heart soaring with it as it fly’s to its home land. Then is oblivious to it flying head long into a manmade billboard that looks just like the place that it’s from. It falls, once again onto the side walk where another unsuspecting man reaches for the dove and the vicious circle starts once again.
Target audience is 18-30yr olds.