Awards > Winners

Client	JAPAN ADVERTISING AGENCIES ASSOCIATION
Product	JAPAN ADVERTISING AGENCIES ASSOCIATION
Entrant	DENTSU Tokyo, JAPAN
Type of Entry	Corporate or Brand Itendity
Category	Posters
Title	JAPAN ADVERTISING AGENCIES ASSOCIATION
Product/Service	JAPAN ADVERTISING AGENCIES ASSOCIATION
Entrant Company:	DENTSU Tokyo, JAPAN
Design/Advertising Agency:	DENTSU Tokyo, JAPAN
Credits

Name	Company	Position
Yoshinaka Ono	DENTSU INC.	Art Director
Kosuke Takeshige	DENTSU INC.	Copywriter
Hideya Kuramoto	DENTSU TEC INC.	Designer
Naoyuki Takata	DENTSU INC.	Creative Director
Kazuo Tanno	DENTSU INC.	Creative Director
Yasufumi Nozawa	DENTSU ON DEMAND GRAPHICS INC.	Printing Director
Yoshiaki Takahara	DENTSU ON DEMAND GRAPHICS INC.	Retoucher
Natsuki Morita	DENTSU ON DEMAND GRAPHICS INC.	Retoucher

Brief Explanation

Through “advertising advertising,” re-communicate to consumers the power and effectiveness of advertising and refocus attention on the advertising industry.

Describe the brief from the client:

To stop the decline in advertising expenditure in Japan, and to revitalize the advertising industry.

Description of how you arrived at the final design:

Through very expressive illustrations, conveyed the word-of-mouth effect of advertising that occurs from the moment of seeing an ad through to purchasing the product. Through presenting a narrative in each of the illustrations, highlighted the social effect of advertising linking people together.

Indication of how successful the outcome was in the market:

Became topical, not just among consumers but also in the business world, shown many times in newspapers, magazines and posters. Inquiries to JAAA regarding advertising increased compared with the previous year.