STRAYS NEED LOVING TOO
| Client | SPCA |
| Product | ADOPTION |
| Entrant | NAGA DDB MALAYSIA Selangor, MALAYSIA |
| Type of Entry | Corporate or Brand Itendity |
| Category | Posters |
| Title | STRAYS NEED LOVING TOO |
| Product/Service | ADOPTION |
| Entrant Company: | NAGA DDB MALAYSIA Selangor, MALAYSIA |
| Design/Advertising Agency: | NAGA DDB MALAYSIA Selangor, MALAYSIA |
| Credits |
| Ted Lim |
Naga DDB Malaysia |
Executive Creative Director |
| Ted Lim |
Naga DDB Malaysia |
Copywriter |
| Wong Shu Kor |
Naga DDB Malaysia |
Art Director |
| Wong Shu Kor |
Naga DDB Malaysia |
Designer |
| Jesse |
Untold Images |
Photographer |
| Chia Fook On |
Untold Images |
Retoucher |
| Jacinta Johnson |
SPCA |
PR & Marketing Officer |
Brief Explanation
Most people prefer to keep exotic cats and dogs. Many pariah cats and dogs end up as strays or at the SPCA as a result. We wanted to get people to consider adopting stray animals as pets.
Describe the brief from the client:
Get people to consider adopting stray animals as pets.
Description of how you arrived at the final design:
A rational appeal wouldn't work, so we decided to take an emotional approach. We communicated the message that strays need loving too by cleverly placing two cats together to form a heart shape.
Indication of how successful the outcome was in the market:
We had no figures at the time of award submission as the work appeared around the same time.
