HIDDEN LIVE
| Client | ZOO RECORDS |
| Product | ALTERNATIVE MUSIC STORE |
| Entrant | LEO BURNETT Hong Kong, HONG KONG |
| Type of Entry | Mobile |
| Category | Integrated Mobile Campaigns |
| Title | HIDDEN LIVE |
| Product/Service | ALTERNATIVE MUSIC STORE |
| Entrant Company: | LEO BURNETT Hong Kong, HONG KONG |
| Advertising Agency: | LEO BURNETT Hong Kong, HONG KONG |
| Credits |
| Connie Lo |
Leo Burnett Hong Kong |
Executive Creative Director |
| Brian Ma |
Leo Burnett Hong Kong |
Group Creative Director / Art Director |
| Alfred Wong |
Leo Burnett Hong Kong |
Creative Director / Copywriter |
| Wen Louie |
Leo Burnett Hong Kong |
Creative Director / Copywriter |
| Joey Chung |
Leo Burnett Hong Kong |
Copywriter |
| Kenny Ip |
Leo Burnett Hong Kong |
Art Director |
| Nicky Sun |
Leo Burnett Hong Kong |
Art Director |
| Kennie Chung |
Leo Burnett Hong Kong |
Account Manager |
| King Ho |
dothub |
Project Manager |
Brief Explanation
In Hong Kong, it’s practically impossible for indie bands to find space to perform live. As Hong Kong’s alternative music champion, Zoo Records created a new venue for them - your mobile phone.
Introducing the world’s first live mobile music festival - Hidden Live 2011.
Jointly announced by Zoo Records and participating bands, free tickets were available online and at major record stores. Scan the ticket with a mobile phone to turn it into the venue for this live music festival.
8 bands performed over 4 nights. The audience could chat live, buy albums directly from their phone, and share clips online.
