AWARDS
Winners & Shortlists - 2011 - PR
| Title | Client | Product/Service | Entrant Company | Country | Award |
|---|---|---|---|---|---|
| A01 Best Use of Digital PR | |||||
| REAR VIEW GIRLS LEVI STRAUSS & CO, SAN FRANCISCO / CURVE ID JEANS |
COLENSO BBDO Auckland | NEW ZEALAND | |||
| SALUTE TRAINER JAPAN MARITIME SELF-DEFENSE FORCES / FORCE RECRUITMENT |
HAKUHODO Tokyo | JAPAN | Silver Spike |
||
| G20 SEOUL SUMMIT 2010 THE G20 SUMMIT PREPARATION COMMITTEE / G20 SEOUL SUMMIT 2010 |
EDELMAN Korea | KOREA | |||
| ADIDAS TEMPERATURE DISCOUNT ADIDAS JAPAN / CLIMA COOL |
TBWA\HAKUHODO Tokyo | JAPAN | |||
| A02 Best Use of Social Media | |||||
| DELAY THE WORK DAY 361 / SPORTSWEAR |
OGILVY SHANGHAI | CHINA | |||
| A TOWN CALLED SPEEDKILLS TRANSPORT ACCIDENT COMMISSION / RURAL SPEEDING AWARENESS |
NAKED COMMUNICATIONS Sydney | AUSTRALIA | |||
| 1 SENTENCE, 1 NIGHT CHALLENGE LUB D HOSTEL / HOSTEL |
CREATIVE SPIKE Bangkok | THAILAND | |||
| N8 LAUNCH NOKIA CHINA / MOBILE PHONE |
WUNDERMAN Beijing | CHINA | Short List |
||
| NIKE SHOUT NIKE / NIKE |
OGILVY SINGAPORE | SINGAPORE | |||
| MIRACLE MACHINE KRAFT PHILIPPINES / FACEBOOK APPLICATION |
JWT MANILA | THE PHILIPPINES | |||
| BLACKBERRY CUSTOMERS LOVING WHAT THEY DO ONLINE RESEARCH IN MOTION / BLACKBERRY |
EDELMAN ASIA PACIFIC Beijing | CHINA | Silver Spike |
||
| PAYPAL = PROMISE PAYPAL / BRAND AWARENESS |
THE SECRET LITTLE AGENCY Singapore | SINGAPORE | |||
| OPEN BOOK THE REACH FOUNDATION / CHARITY |
DDB GROUP MELBOURNE | AUSTRALIA | Short List |
||
| CHANNEL E PANASONIC ASIA / ECO IDEAS |
ACCOMPLICE Singapore | SINGAPORE | |||
| MAKE A CHANGE PANASONIC ASIA / ECO IDEAS |
ACCOMPLICE Singapore | SINGAPORE | |||
| FLIP YOUR PROFILE CISCO CONSUMER PRODUCT / FLIP VIDEO |
DDB GROUP SINGAPORE | SINGAPORE | |||
| VASELINE PETROLEUM JELLY CRICKET CAMPAIGN VASELINE / VASELINE PETROLEUM JELLY |
BBH Mumbai | INDIA | |||
| A03 Best Use of Live Events, Stunt and/or Celebrity Endorsement | |||||
| KARAOKE SOLUTION NIKKAN GENDAI / NEWSPAPER RE-LAUNCH |
DENTSU Tokyo | JAPAN | Short List |
||
| YANG AI (DESPAIR WHIRLPOOL) GUANGZHOU YANGAI SPECIAL CHILDREN PARENT CLUB / AUTISM AWARENESS |
LEO BURNETT SHANGHAI | CHINA | Short List |
||
| LIGHT UP THE NIGHT ZIPPO / BRAND IMAGE |
SLAM Beijing | CHINA | |||
| DISPOSABLE FOREST GREENPEACE / GREENPEACE |
OGILVY BEIJING | CHINA | Silver Spike |
||
| WORLD CUP COMES TRUE SONY MARKETING JAPAN / CORPORATE SOCIAL RESPONSABILITY |
DENTSU Tokyo | JAPAN | |||
| OPEN BOOK THE REACH FOUNDATION / CHARITY |
DDB GROUP MELBOURNE | AUSTRALIA | Short List |
||
| SPOKESANIMAL HUAXIA ANIMAL PROTECTION FOUNDATION / ANIMAL PROTECTION FOUNDATION |
DDB CHINA GROUP Shanghai | CHINA | Short List |
||
| D.I.Y. STREET BASKETBALL PEPSICO CHINA / GATORADE |
DDB CHINA GROUP Shanghai | CHINA | Short List |
||
| SNOW GLOBE CADBURY / DAIRY MILK |
DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | |||
| EYES THAT TELL STORIES SINGAPORE EYE RESEARCH INSTITUTE (SERI) / MEDICAL RESEARCH |
TBWA\GROUP SINGAPORE Singapore | SINGAPORE | |||
| 'JAANI NA' ('DON'T KNOW') MARICO / NIHAR NATURALS COCONUT HAIR OIL |
BBH Mumbai | INDIA | |||
| A04 Best Use of Sponsorship | |||||
| TOKYO MARATHON SPECIAL BANANA DOLE JAPAN / LAKATAN BANANAS |
DENTSU Y&R Tokyo | JAPAN | Short List |
||
| COPS ON OATS PEPSICO INDIA / QUAKER OATS |
BBDO INDIA Gurgaon | INDIA | |||
| SPONSOR THE WHITE HOUSE RECKITT BENCKISER / VANISH NAPISAN CRYSTAL WHITE |
EURO RSCG AUSTRALIA Sydney | AUSTRALIA | |||
| BILLBOARDS TO BAGS CADBURY / COMMONWEALTH GAMES |
DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | |||
| A05 Best Launch or Re-Launch | |||||
| STAPLES’ VICTORIAN LAUNCH STAPLES / STAPLES.COM.AU |
PORTER NOVELLI SYDNEY | AUSTRALIA | |||
| 1 SENTENCE, 1 NIGHT CHALLENGE LUB D HOSTEL / HOSTEL |
CREATIVE SPIKE Bangkok | THAILAND | |||
| MCDONALD'S YELLOW CABS McDONALD'S RESTAURANTS HONG KONG / NEW YORK BURGER |
DDB GROUP HONG KONG | HONG KONG | Short List |
||
| TALKING NEWSPAPER VOLKSWAGEN / VW VENTO |
MUDRA COMMUNICATIONS Mumbai | INDIA | |||
| WATER MARK DIAGEO AUSTRALIA / BUNDABERG RUM |
LEO BURNETT SYDNEY | AUSTRALIA | Short List |
||
| THE WORLD’S LARGEST WATER-BASED SHOW CITY OF DREAMS / THE HOUSE OF DANCING WATER |
FLEISHMAN-HILLARD HONG KONG | HONG KONG | |||
| 14 DAYS HAIR TRANSFORMATION PROCTER & GAMBLE INDONESIA / PANTENE SHAMPOO & CONDITIONER |
BBDO/PROXIMITY INDONESIA Jakarta | INDONESIA | |||
| SHAVESUTRA PROCTER & GAMBLE / GILLETTE MACH3 TURBO SENSITIVE |
BBDO INDIA Mumbai | INDIA | Short List |
||
| WARNIE CHICKEN BITES MCDONALD'S / SUMMER CHICKEN RANGE |
DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | |||
| A06 Best Use of Media Relations | |||||
| KARAOKE SOLUTION NIKKAN GENDAI / NEWSPAPER RE-LAUNCH |
DENTSU Tokyo | JAPAN | |||
| STRANGEST BEER CULTURE TSINGTAO / BEER |
OGILVY SHANGHAI | CHINA | |||
| A TRIUMPH IN STORYTELLING SINGAPORE YOUTH OLYMPICS GAMES ORGANISING COMMITTEE / SINGAPORE 2010 YOUTH OLYMPIC GAMES |
OGILVY PUBLIC RELATIONS WORLDWIDE Singapore | SINGAPORE | |||
| BROOKE BOND TEA COUNCIL HINDUSTAN UNILEVER / TEA |
IPAN HILL & KNOWLTON Mumbai | INDIA | |||
| B01 Consumer Products | |||||
| CHINA NEONATAL RESUSCITATION PROGRAM JOHNSON-JOHNSON / NRP TRAINING |
LINKS - HEALTH, LIFE CARE & COMMUNICATION GROUP Beijing | CHINA | |||
| VOLTAREN-LIXIAOSHUANG CAMPAIGN NOVARTIS / VOLTAREN |
LINKS - HEALTH, LIFE CARE & COMMUNICATION GROUP Beijing | CHINA | |||
| THE SKATE WASH DENIM METERS\BONWE / FASHION & ACCESSORIES |
JWT ALWAYS Shanghai | CHINA | |||
| NIKE SHOUT NIKE / NIKE |
OGILVY SINGAPORE | SINGAPORE | |||
| SHAVESUTRA PROCTER & GAMBLE / GILLETTE / MACH3 TURBO SENSITIVE RAZOR |
CORPORATE VOICE | WEBER SHANDWICK New Dehli | INDIA | Short List |
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