Category

Award

Title Client Product/Service Entrant Company Country Award
A01 Best Use of Digital PR
SALUTE TRAINER
JAPAN MARITIME SELF-DEFENSE FORCES / FORCE RECRUITMENT
HAKUHODO Tokyo JAPAN
Silver Spike
A02 Best Use of Social Media
N8 LAUNCH
NOKIA CHINA / MOBILE PHONE
WUNDERMAN Beijing CHINA
Short List
BLACKBERRY CUSTOMERS LOVING WHAT THEY DO ONLINE
RESEARCH IN MOTION / BLACKBERRY
EDELMAN ASIA PACIFIC Beijing CHINA
Silver Spike
OPEN BOOK
THE REACH FOUNDATION / CHARITY
DDB GROUP MELBOURNE AUSTRALIA
Short List
A03 Best Use of Live Events, Stunt and/or Celebrity Endorsement
KARAOKE SOLUTION
NIKKAN GENDAI / NEWSPAPER RE-LAUNCH
DENTSU Tokyo JAPAN
Short List
YANG AI (DESPAIR WHIRLPOOL)
GUANGZHOU YANGAI SPECIAL CHILDREN PARENT CLUB / AUTISM AWARENESS
LEO BURNETT SHANGHAI CHINA
Short List
DISPOSABLE FOREST
GREENPEACE / GREENPEACE
OGILVY BEIJING CHINA
Silver Spike
OPEN BOOK
THE REACH FOUNDATION / CHARITY
DDB GROUP MELBOURNE AUSTRALIA
Short List
SPOKESANIMAL
HUAXIA ANIMAL PROTECTION FOUNDATION / ANIMAL PROTECTION FOUNDATION
DDB CHINA GROUP Shanghai CHINA
Short List
D.I.Y. STREET BASKETBALL
PEPSICO CHINA / GATORADE
DDB CHINA GROUP Shanghai CHINA
Short List
A04 Best Use of Sponsorship
TOKYO MARATHON SPECIAL BANANA
DOLE JAPAN / LAKATAN BANANAS
DENTSU Y&R Tokyo JAPAN
Short List
A05 Best Launch or Re-Launch
MCDONALD'S YELLOW CABS
McDONALD'S RESTAURANTS HONG KONG / NEW YORK BURGER
DDB GROUP HONG KONG HONG KONG
Short List
WATER MARK
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Short List
SHAVESUTRA
PROCTER & GAMBLE / GILLETTE MACH3 TURBO SENSITIVE
BBDO INDIA Mumbai INDIA
Short List
B01 Consumer Products
SHAVESUTRA
PROCTER & GAMBLE / GILLETTE / MACH3 TURBO SENSITIVE RAZOR
CORPORATE VOICE | WEBER SHANDWICK New Dehli INDIA
Short List
MCDONALD'S YELLOW CABS
McDONALD'S RESTAURANTS HONG KONG / NEW YORK BURGER
DDB GROUP HONG KONG HONG KONG
Short List
B02 Consumer Services
THE 250KM WAVE
KYUSHU RAILWAY COMPANY / BULLET TRAIN
DENTSU Tokyo JAPAN
Bronze Spike
BREAK UP
NATIONAL AUSTRALIA BANK / BANKING
CLEMENGER BBDO MELBOURNE AUSTRALIA
Grand Prix
SLIENT NATIONAL ANTHEM
RELIANCE MEDIA WORKS / BIG CINEMAS
MUDRA COMMUNICATIONS Mumbai INDIA
Short List
B03 Corporate Reputation
SOLES WITH SOULS
JK TYRE & INDUSTRIES / SCRAP TIRE RECYCLING
CONTRACT ADVERTISING INDIA Gurgaon INDIA
Short List
BOTTLE SCHOOL
PEPSICO INTERNATIONAL / PEPSI
BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City THE PHILIPPINES
Bronze Spike
WATER MARK
DIAGEO AUSTRALIA / POST DISASTER AID PROGRAM
LEO BURNETT SYDNEY AUSTRALIA
Short List
B04 Non-Coroporate
SALUTE TRAINER
JAPAN MARITIME SELF-DEFENSE FORCES / ARMED FORCES RECRUITMENT
HAKUHODO Tokyo JAPAN
Short List
OPEN BOOK
THE REACH FOUNDATION / CHARITY
DDB GROUP MELBOURNE AUSTRALIA
Short List
NO SAKE, NO LIFE
HANASAKE NIPPON ORGANISATION / APPEAL
HAKUHODO Tokyo JAPAN
Bronze Spike
C01 Best Integrated Campaign Led by PR
TAO OF KAGAYA
RADIUM-KAGAYA INTERNATIONAL HOTEL / BRAND IMAGE
OGILVY PUBLIC RELATIONS Taipei CHINESE TAIPEI
Short List
DISPOSABLE FOREST
GREENPEACE / GREENPEACE
OGILVY BEIJING CHINA
Short List
NO PANTS DAY
REEBOK TAIWAN / EASYTONE
ICL MSL Taiwan Taipei CHINESE TAIPEI
Short List
SPONSOR THE WHITE HOUSE
RECKITT BENCKISER / VANISH NAPISAN CRYSTAL WHITE
EURO RSCG AUSTRALIA Sydney AUSTRALIA
Bronze Spike
SHAVESUTRA
PROCTER & GAMBLE / GILLETTE MACH3 TURBO SENSITIVE
BBDO INDIA Mumbai INDIA
Short List