AWARDS
Winners & Shortlists - 2011 - PR
| Title | Client | Product/Service | Entrant Company | Country | Award |
|---|---|---|---|---|---|
| A01 Best Use of Digital PR | |||||
| SALUTE TRAINER JAPAN MARITIME SELF-DEFENSE FORCES / FORCE RECRUITMENT |
HAKUHODO Tokyo | JAPAN | Silver Spike |
||
| A02 Best Use of Social Media | |||||
| N8 LAUNCH NOKIA CHINA / MOBILE PHONE |
WUNDERMAN Beijing | CHINA | Short List |
||
| BLACKBERRY CUSTOMERS LOVING WHAT THEY DO ONLINE RESEARCH IN MOTION / BLACKBERRY |
EDELMAN ASIA PACIFIC Beijing | CHINA | Silver Spike |
||
| OPEN BOOK THE REACH FOUNDATION / CHARITY |
DDB GROUP MELBOURNE | AUSTRALIA | Short List |
||
| A03 Best Use of Live Events, Stunt and/or Celebrity Endorsement | |||||
| KARAOKE SOLUTION NIKKAN GENDAI / NEWSPAPER RE-LAUNCH |
DENTSU Tokyo | JAPAN | Short List |
||
| YANG AI (DESPAIR WHIRLPOOL) GUANGZHOU YANGAI SPECIAL CHILDREN PARENT CLUB / AUTISM AWARENESS |
LEO BURNETT SHANGHAI | CHINA | Short List |
||
| DISPOSABLE FOREST GREENPEACE / GREENPEACE |
OGILVY BEIJING | CHINA | Silver Spike |
||
| OPEN BOOK THE REACH FOUNDATION / CHARITY |
DDB GROUP MELBOURNE | AUSTRALIA | Short List |
||
| SPOKESANIMAL HUAXIA ANIMAL PROTECTION FOUNDATION / ANIMAL PROTECTION FOUNDATION |
DDB CHINA GROUP Shanghai | CHINA | Short List |
||
| D.I.Y. STREET BASKETBALL PEPSICO CHINA / GATORADE |
DDB CHINA GROUP Shanghai | CHINA | Short List |
||
| A04 Best Use of Sponsorship | |||||
| TOKYO MARATHON SPECIAL BANANA DOLE JAPAN / LAKATAN BANANAS |
DENTSU Y&R Tokyo | JAPAN | Short List |
||
| A05 Best Launch or Re-Launch | |||||
| MCDONALD'S YELLOW CABS McDONALD'S RESTAURANTS HONG KONG / NEW YORK BURGER |
DDB GROUP HONG KONG | HONG KONG | Short List |
||
| WATER MARK DIAGEO AUSTRALIA / BUNDABERG RUM |
LEO BURNETT SYDNEY | AUSTRALIA | Short List |
||
| SHAVESUTRA PROCTER & GAMBLE / GILLETTE MACH3 TURBO SENSITIVE |
BBDO INDIA Mumbai | INDIA | Short List |
||
| B01 Consumer Products | |||||
| SHAVESUTRA PROCTER & GAMBLE / GILLETTE / MACH3 TURBO SENSITIVE RAZOR |
CORPORATE VOICE | WEBER SHANDWICK New Dehli | INDIA | Short List |
||
| MCDONALD'S YELLOW CABS McDONALD'S RESTAURANTS HONG KONG / NEW YORK BURGER |
DDB GROUP HONG KONG | HONG KONG | Short List |
||
| B02 Consumer Services | |||||
| THE 250KM WAVE KYUSHU RAILWAY COMPANY / BULLET TRAIN |
DENTSU Tokyo | JAPAN | Bronze Spike |
||
| BREAK UP NATIONAL AUSTRALIA BANK / BANKING |
CLEMENGER BBDO MELBOURNE | AUSTRALIA | Grand Prix |
||
| SLIENT NATIONAL ANTHEM RELIANCE MEDIA WORKS / BIG CINEMAS |
MUDRA COMMUNICATIONS Mumbai | INDIA | Short List |
||
| B03 Corporate Reputation | |||||
| SOLES WITH SOULS JK TYRE & INDUSTRIES / SCRAP TIRE RECYCLING |
CONTRACT ADVERTISING INDIA Gurgaon | INDIA | Short List |
||
| BOTTLE SCHOOL PEPSICO INTERNATIONAL / PEPSI |
BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City | THE PHILIPPINES | Bronze Spike |
||
| WATER MARK DIAGEO AUSTRALIA / POST DISASTER AID PROGRAM |
LEO BURNETT SYDNEY | AUSTRALIA | Short List |
||
| B04 Non-Coroporate | |||||
| SALUTE TRAINER JAPAN MARITIME SELF-DEFENSE FORCES / ARMED FORCES RECRUITMENT |
HAKUHODO Tokyo | JAPAN | Short List |
||
| OPEN BOOK THE REACH FOUNDATION / CHARITY |
DDB GROUP MELBOURNE | AUSTRALIA | Short List |
||
| NO SAKE, NO LIFE HANASAKE NIPPON ORGANISATION / APPEAL |
HAKUHODO Tokyo | JAPAN | Bronze Spike |
||
| C01 Best Integrated Campaign Led by PR | |||||
| TAO OF KAGAYA RADIUM-KAGAYA INTERNATIONAL HOTEL / BRAND IMAGE |
OGILVY PUBLIC RELATIONS Taipei | CHINESE TAIPEI | Short List |
||
| DISPOSABLE FOREST GREENPEACE / GREENPEACE |
OGILVY BEIJING | CHINA | Short List |
||
| NO PANTS DAY REEBOK TAIWAN / EASYTONE |
ICL MSL Taiwan Taipei | CHINESE TAIPEI | Short List |
||
| SPONSOR THE WHITE HOUSE RECKITT BENCKISER / VANISH NAPISAN CRYSTAL WHITE |
EURO RSCG AUSTRALIA Sydney | AUSTRALIA | Bronze Spike |
||
| SHAVESUTRA PROCTER & GAMBLE / GILLETTE MACH3 TURBO SENSITIVE |
BBDO INDIA Mumbai | INDIA | Short List |
||