CAMPAIGN AGAINST CHILD PROSTITUTION IN CAMBODIA
|Client||NPO KAMONOHASHI PROJECT|
|Product||CAMPAIGN AGAINST CHILD PROSTITUTION IN CAMBODIA|
|Entrant||DENTSU Tokyo, JAPAN|
|Type of Entry||Corporate or Brand Itendity |
|Title||CAMPAIGN AGAINST CHILD PROSTITUTION IN CAMBODIA|
|Product/Service||CAMPAIGN AGAINST CHILD PROSTITUTION IN CAMBODIA |
|Entrant Company:||DENTSU Tokyo, JAPAN|
|Design/Advertising Agency:||DENTSU Tokyo, JAPAN|
||Art Director, Designer, Illustrator
||Dentsu On Demand Graphic Inc.
Through advertising, convey the reality of child prostitution in Cambodia to Japan, where the facts aren’t known
Describe the brief from the client:
Abolition of the child prostitution industry in Cambodia
Description of how you arrived at the final design:
Through copy and illustrations, dramatically expressed the awful reality of what is happening in Cambodia with child prostitution.
Through the advertisements frankly expressing facts that usually aren’t reported, called widely for support for abolition from Japanese who had no interest in this issue until now.
Indication of how successful the outcome was in the market:
The expression became topical on the internet and elsewhere, and there was success in terms of obtaining more donations than the previous year. Contributed to abolishing the child prostitution industry in Cambodia.