Category

Award

CAMPAIGN AGAINST CHILD PROSTITUTION IN CAMBODIA

Gold Spike

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ClientNPO KAMONOHASHI PROJECT
ProductCAMPAIGN AGAINST CHILD PROSTITUTION IN CAMBODIA
EntrantDENTSU Tokyo, JAPAN
Type of EntryCorporate or Brand Itendity
CategoryPosters
TitleCAMPAIGN AGAINST CHILD PROSTITUTION IN CAMBODIA
Product/ServiceCAMPAIGN AGAINST CHILD PROSTITUTION IN CAMBODIA
Entrant Company:DENTSU Tokyo, JAPAN
Design/Advertising Agency:DENTSU Tokyo, JAPAN
Credits
Name Company Position
Yoshinaka Ono DENTSU INC. Art Director, Designer, Illustrator
Kosuke Takeshige DENTSU INC. Copywriter
Yasufumi Nozawa Dentsu On Demand Graphic Inc. Printing Director
Tomoyuki Ikegami DENTSU INC. Account Executive

Brief Explanation

Through advertising, convey the reality of child prostitution in Cambodia to Japan, where the facts aren’t known

Describe the brief from the client:

Abolition of the child prostitution industry in Cambodia

Description of how you arrived at the final design:

Through copy and illustrations, dramatically expressed the awful reality of what is happening in Cambodia with child prostitution. Through the advertisements frankly expressing facts that usually aren’t reported, called widely for support for abolition from Japanese who had no interest in this issue until now.

Indication of how successful the outcome was in the market:

The expression became topical on the internet and elsewhere, and there was success in terms of obtaining more donations than the previous year. Contributed to abolishing the child prostitution industry in Cambodia.