BRIGHTENING TOWNS, BRIGHTENING LIVES.
BRIGHTENING TOWNS, BRIGHTENING LIVES.
| Client | MITSUBISHI ESTATE |
| Product | SPECIAL GREETING CARD |
| Entrant | DENTSU Tokyo, JAPAN |
| Type of Entry | Corporate or Brand Itendity |
| Category | Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards |
| Title | BRIGHTENING TOWNS, BRIGHTENING LIVES. |
| Product/Service | SPECIAL GREETING CARD |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Design/Advertising Agency: | DENTSU Tokyo, JAPAN |
| Credits |
| Haruko Tsutsui |
DENTSU INC. Tokyo |
Copywriter |
| Yoshihiro Yagi |
DENTSU INC. Tokyo |
Art Director |
| Ai Ishimatsu |
DENTSU INC. Tokyo |
Designer |
| Satoshi Takasugi |
DENTSU INC. Tokyo |
Account Executive |
Brief Explanation
Our aim was a greeting card that literally lights up the face of the recipient. When the envelope is opened and the card is taken out, the windows on it light up.
Describe the brief from the client:
Create a greeting card that allows the recipient to experience the brand. For business-to-business use, the greeting card was intended to express the corporation's gratitude and continued patronage in a warm and heartfelt manner.
Description of how you arrived at the final design:
It was designed to communicate a message from a company that has been building communities for over 100 years that they will continue to light up the lives of many people.
Indication of how successful the outcome was in the market:
The card was sent to business clients and received a big reaction. Some returned the card with a message on it, which helped motivate the people who worked for the company.
