Category

Award

BRIGHTENING TOWNS, BRIGHTENING LIVES.

ClientMITSUBISHI ESTATE
ProductSPECIAL GREETING CARD
EntrantDENTSU Tokyo, JAPAN
Type of EntryCorporate or Brand Itendity
CategoryFlyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards
TitleBRIGHTENING TOWNS, BRIGHTENING LIVES.
Product/ServiceSPECIAL GREETING CARD
Entrant Company:DENTSU Tokyo, JAPAN
Design/Advertising Agency:DENTSU Tokyo, JAPAN
Credits
Name Company Position
Haruko Tsutsui DENTSU INC. Tokyo Copywriter
Yoshihiro Yagi DENTSU INC. Tokyo Art Director
Ai Ishimatsu DENTSU INC. Tokyo Designer
Satoshi Takasugi DENTSU INC. Tokyo Account Executive

Brief Explanation

Our aim was a greeting card that literally lights up the face of the recipient. When the envelope is opened and the card is taken out, the windows on it light up.

Describe the brief from the client:

Create a greeting card that allows the recipient to experience the brand. For business-to-business use, the greeting card was intended to express the corporation's gratitude and continued patronage in a warm and heartfelt manner.

Description of how you arrived at the final design:

It was designed to communicate a message from a company that has been building communities for over 100 years that they will continue to light up the lives of many people.

Indication of how successful the outcome was in the market:

The card was sent to business clients and received a big reaction. Some returned the card with a message on it, which helped motivate the people who worked for the company.