Category

Award

SNOW VOICE - A MAN WHO LOVES SNOW

Silver Spike

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ClientMITSUBISHI ESTATE
ProductHAIKU EVENT
EntrantDENTSU Tokyo, JAPAN
Type of EntryCorporate or Brand Itendity
CategoryPublications
TitleSNOW VOICE - A MAN WHO LOVES SNOW
Product/ServiceHAIKU EVENT
Entrant Company:DENTSU Tokyo, JAPAN
Design/Advertising Agency:DENTSU Tokyo, JAPAN
Credits
Name Company Position
Yoshihiro Yagi DENTSU INC. Art Director / Designer
Haruko Tsutsui DENTSU INC. Copywriter
Katachi Co.,LTD Production Company

Brief Explanation

Using the abominable snowman as the artwork theme, each page of the book communicates emotions evoked by the purity of white snow, such as tranquility, solitude and excitement.

Describe the brief from the client:

Create a promotional tool for the 'Snow Voice' winter haiku reading event that will change and create a new image for haiku, part of Japan's traditional culture. The target was people not familiar with haiku, particularly young women who work in the business district of Tokyo where the event was to be held.

Description of how you arrived at the final design:

The 60-page B4-sized book includes, among other things, what a snowman eats and how he spends his time, the composition of snow, and a poem of love for the Snow Woman.

Indication of how successful the outcome was in the market:

We succeeded in creating interest in haiku among young people and shedding new light on this form of traditional culture.