Category

Award

TANGRAM

ClientMARVEL GROUP OF COMPANIES / SM STORE
ProductTOYS DEPARTMENT
EntrantOUT OF THE BOX New Delhi, INDIA
Type of EntryCorporate or Brand Itendity
CategoryPosters
TitleTANGRAM
Product/ServiceTOYS DEPARTMENT
Entrant Company:OUT OF THE BOX New Delhi, INDIA
Design/Advertising Agency:OUT OF THE BOX New Delhi, INDIA
Credits
Name Company Position
Viral Pandya Out of the Box Chief Creative Officer
Sabu Paul Out of the Box Creative Director
Guneet Pandya Out of the Box Creative Director
Sabu Paul Out of the Box Writer
Viral Pandya Out of the Box Writer
Guneet Pandya Out of the Box Writer
Vaibhav Pandey Out of the Box Writer
Arvind yadav Out of the Box Art Director
Arvind Yadav Out of the Box Typographer
Viral Pandya Out of the Box Art Director

Brief Explanation

The communication had to be colourful and go with the ambience of the store’s toy section.

Describe the brief from the client:

The Tangram is a dissection puzzle consisting of seven flat shapes, called tans, which can be put together to form shapes. The client wanted to send a message to parents that the puzzle is not only fun, but stimulation to the brain, too. The communication also had to be colourful and go with the ambience of the store’s toy section.

Description of how you arrived at the final design:

We created a poster campaign that innovatively used the Tangram puzzle to demonstrate that it is intellectually stimulating, as well as fun. We used all the seven shapes to create the letters in the headline of the posters, strictly adhering to Tangram's rules.

Indication of how successful the outcome was in the market:

It quickly grabbed the eyeballs of children as well as parents and created a lot of buzz for the Tangram puzzle. It also got into One Show Design, 2011.