LAUNCH OF THE HYBRID COOKTOP
LAUNCH OF THE HYBRID COOKTOP
| Client | KITCHMATE |
| Product | KITCHMATE HYBRID COOKTOP |
| Entrant | BnBc ADVERTISING Selangor, MALAYSIA |
| Type of Entry | Corporate or Brand Itendity |
| Category | Posters |
| Title | LAUNCH OF THE HYBRID COOKTOP |
| Product/Service | KITCHMATE HYBRID COOKTOP |
| Entrant Company: | BnBc ADVERTISING Selangor, MALAYSIA |
| Design/Advertising Agency: | BnBc ADVERTISING Selangor, MALAYSIA |
| Credits |
| Benjamin Ng Wai Yin |
BnBC Advertising Sdn Bhd |
Creative Director |
| Craig Matthew Lee |
BnBC Advertising Sdn Bhd |
Associate Creative Director |
| Jeff Chai Jun Fei |
BnBC Advertising Sdn Bhd |
Art Director |
| Sarah Inez Fernendez |
BnBC Advertising Sdn Bhd |
Copywriter |
| T.S. Lim |
Studio 88 |
Photographer |
Brief Explanation
Key objective:
· To produce a campaign that stood out and created a strong impact.
· To create awareness about the Kitchmate cooktop amongst customers.
· To highlight the cooktop’s dual function.
· To create differentiation for the Kitchmate cooktop amongst its key competitors.
Key challenge:
To clearly communicate the dual functionality of the cooktop in a manner that would create impact and recall amongst customers.
Describe the brief from the client:
To introduce and create awareness about the KITCHMATE Cooktop that combines induction and hi-light cooking technology into the Malaysian market and to ensure customers understand the dual function of this one-of-a-kind cooktop.
Description of how you arrived at the final design:
The concept selected to carryout the campaign was “Enjoy The Best of Both Worlds”. It was inspired by the difficult choices people had to make when deciding between two items and often wished they could have it both. Likewise, now they could enjoy the best of both worlds with the benefit of both technologies in one cooktop.
Indication of how successful the outcome was in the market:
The concept highlighted the dual system technology strongly, creating curiosity about the product and differentiation among key competitors. It increased in-store traffic for the client and has led to more enquiries and sales for the Kitchmate cooktop in the market.
