HEAVEN AND HELL
|Entrant||JWT SHANGHAI, CHINA|
|Type of Entry||Corporate or Brand Itendity |
|Category||Point of Sale|
|Title||HEAVEN AND HELL|
|Entrant Company:||JWT SHANGHAI, CHINA|
|Design/Advertising Agency:||JWT SHANGHAI, CHINA|
|SheungYan Lo/Yang Yeo/Elvis Chau
||Executive Creative Director
|Hattie Cheng/Rojana Chuasakul
|Rojana Chuasakul/Haoxi Lv/Danny Li/Surachai Puthikulangkura
|Tom Doctoroff/Sophia Ng/Lily Zheng/Michelle Xiao/Maggie Zhou
|Joseph Yu/Lulu Zhang/Isaac Xu
|Surachai Puthikulangkura / Supachai U-Rairat
|Anotai Panmongkol / Somsak Pairew
The challenge of the design is to find fresh and impactful image in illustrating the full power of this idea.
Describe the brief from the client:
To produce visual communication for The Samsonite Cosmolite suitcase. The selling point is it's ultra-durability.
Description of how you arrived at the final design:
Much illustration style has been tried out in full scale in search of the right expression. Oil painting, stained- glass painting and eventually we settled this 3D rendered sculpture style. Every detail of angel, every expression of devil are being drawn and crafted in full detail.