Category

Award

THE SKATE WASH DENIM

Bronze Spike

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ClientMETERS\BONWE
ProductFASHION & ACCESSORIES
EntrantJWT ALWAYS Shanghai, CHINA
Type of EntryCorporate or Brand Itendity
CategoryEnvironmental Design
TitleTHE SKATE WASH DENIM
Product/ServiceFASHION & ACCESSORIES
Entrant Company:JWT ALWAYS Shanghai, CHINA
Design/Advertising Agency:JWT SHANGHAI, CHINA
Credits
Name Company Position
Elvis Chau JWT Shanghai Executive Creative Director
Rojana Chuasakul JWT Shanghai Creative Director
Gavin Wang JWT Shanghai Art Director
Jun Qian JWT Shanghai Copywriter
Alvin Qi/ Will Zhu JWT Shanghai Designer
Josephine Pan/ Lily Sun JWT Shanghai Client Service
Jane Zhang/ Joan Wang JWT Shanghai Agency Producer
Connie Ho JWT Shanghai Planner
Yang Bin - Producer
Shanghai Kui You Advertising - Production House

Brief Explanation

Other jeans brand also wants to own street culture, thus we need to be the most authentic street wear brand.

Describe the brief from the client:

MJeans wants to own street culture, so to attract youth to stores and drive sales.

Description of how you arrived at the final design:

We decided to design a new skateboarding experience where we wrap the entire skate park with denim, and later use the denim cover with the skate “wash’, to produce the jeans. Can’t be more authentic than that.