Category

Award

MECHA HEAD

ClientVINYL ON VINYL
ProductBINIL EXHIBIT
EntrantLEO BURNETT MANILA Makati City, THE PHILIPPINES
Type of EntryCorporate or Brand Itendity
CategoryPosters
TitleMECHA HEAD
Product/ServiceBINIL EXHIBIT
Entrant Company:LEO BURNETT MANILA Makati City, THE PHILIPPINES
Design/Advertising Agency:LEO BURNETT MANILA Makati City, THE PHILIPPINES
Credits
Name Company Position
Raoul Panes Leo Burnett Manila Executive Creative Director, Copywriter
Alvin Tecson Leo Burnett Manila Creative Director, Copywriter
JP Cuison Leo Burnett Manila Art Director
Marissa Abayari Leo Burnett Manila Print Producer

Brief Explanation

Draw artists, art connoisseurs and toy collectors to the exhibit.

Describe the brief from the client:

Unknown to many, Filipino artists are among the world’s best toy sculptors and modifiers. Binil is an art exhibit that showcases Filipino artists’ talents in toy customization.

Description of how you arrived at the final design:

Staying true to vinyl toy customization, raw hand-painted posters of freakish customized toys were made and replicated to announce the event. These were put around the Malugay area – a favorite haunt of artists.

Indication of how successful the outcome was in the market:

In its weeklong run, hundreds of guests graced the exhibit – a success by counterculture measure. Among these were celebrities and art enthusiasts. All of the customized toys on exhibit were sold as legitimate art pieces. Even the hand-painted posters were bought as well. Following this success, a second exhibit is currently in the works.