Category

Award

XMAS CARD

ClientTBWA\SANTIAGO MANGADA PUNO
ProductCORPORATE
EntrantTBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Type of EntryCorporate or Brand Itendity
CategorySelf Promotion
TitleXMAS CARD
Product/ServiceCORPORATE
Entrant Company:TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Design/Advertising Agency:TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Credits
Name Company Position
Melvin Mangada TBWA\SANTIAGO MANGADA PUNO Executive Creative Director
Joey Tiempo TBWA\SANTIAGO MANGADA PUNO Creative Director/Copywriter
Marci Reyes TEQUILA\MANILA Executive Creative Director/Copywriter
Alfredo Silao TBWA\SANTIAGO MANGADA PUNO Art Director
John Ed de Vera TBWA\SANTIAGO MANGADA PUNO Print Producer

Brief Explanation

Our clients are busy people. They receive too many cards with traditional greetings and may not even bother to read past the envelopes.

Describe the brief from the client:

Create a greeting card for TBWA\SMP's clients.

Description of how you arrived at the final design:

So we put our design on the envelope. An unexpected twist on the regular button-closure envelope makes for an interactive, stand-out card. The recipient need not open it – but if he chooses to, he's in a for a good-natured punchline.

Indication of how successful the outcome was in the market:

Not one Christmas card was left unopened. Based on the thank-you notes we received over the holidays, all of them were opened, read, closed, opened again and shared with friends.