Awards > Winners

Client	TBWA\SANTIAGO MANGADA PUNO
Product	CORPORATE
Entrant	TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Type of Entry	Corporate or Brand Itendity
Category	Self Promotion
Title	XMAS CARD
Product/Service	CORPORATE
Entrant Company:	TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Design/Advertising Agency:	TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Credits

Name	Company	Position
Melvin Mangada	TBWA\SANTIAGO MANGADA PUNO	Executive Creative Director
Joey Tiempo	TBWA\SANTIAGO MANGADA PUNO	Creative Director/Copywriter
Marci Reyes	TEQUILA\MANILA	Executive Creative Director/Copywriter
Alfredo Silao	TBWA\SANTIAGO MANGADA PUNO	Art Director
John Ed de Vera	TBWA\SANTIAGO MANGADA PUNO	Print Producer

Brief Explanation

Our clients are busy people. They receive too many cards with traditional greetings and may not even bother to read past the envelopes.

Describe the brief from the client:

Create a greeting card for TBWA\SMP's clients.

Description of how you arrived at the final design:

So we put our design on the envelope. An unexpected twist on the regular button-closure envelope makes for an interactive, stand-out card. The recipient need not open it – but if he chooses to, he's in a for a good-natured punchline.

Indication of how successful the outcome was in the market:

Not one Christmas card was left unopened. Based on the thank-you notes we received over the holidays, all of them were opened, read, closed, opened again and shared with friends.