Category

Award

SPOT THE REAL LIONS

ClientSTAR REACHERS GROUP
ProductLEO BURNETT CANNES PREDICTIONS 2011
EntrantTHE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Type of EntryCorporate or Brand Itendity
CategoryPosters
TitleSPOT THE REAL LIONS
Product/ServiceLEO BURNETT CANNES PREDICTIONS 2011
Entrant Company:THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Design/Advertising Agency:THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Credits
Name Company Position
Keeratie Chaimoungkalo The Leo Burnett Group Thailand Executive Creative Director
Sompat Trisadikun The Leo Burnett Group Thailand Executive Creative Director
Sanpathit Tavijaroen The Leo Burnett Group Thailand Creative Director
Chanwit Nimcharoen The Leo Burnett Group Thailand Copywriter
Puttipong Pattanapongsagorn The Leo Burnett Group Thailand Copywriter
Sanpathit Tavijaroen The Leo Burnett Group Thailand Art Director
Wantaya Thitipaisal The Leo Burnett Group Thailand Art Director
Park Wannasiri The Leo Burnett Group Thailand Art Director
Wantaya Thitipaisal The Leo Burnett Group Thailand Illustrator

Brief Explanation

Hundreds of people turned up last year being inform via posters that were sent to their offices. But the big problem is how to maintain a high level of awareness, and still be able to capture attendees’ interest through the same medium of communication.

Describe the brief from the client:

Cannes Prediction is an annual event organised by Leo Burnett Thailand. It is intended for people in the advertising industry to come and enjoy predicting potential winners of Cannes 2011 which are well selected from around the world.

Description of how you arrived at the final design:

We sent them a fresh new way to predict the lion on a piece of poster as a warm up before spotting the actual creative works at the event. It was a simple black piece of poster attached with a mini torch. Once they turn it on, they can experience a new sense of excitement to spot the lion.

Indication of how successful the outcome was in the market:

The event was packed with an incredible number of 791 attendees (31.8% increasing from last year), where almost of all the last year guests also turned up. We were asked to produced more posters as collective items the morning after the event has finished.