Category

Award

WESTONE

ClientWESTONE (THINKING GROUP)
ProductEARPHONES
EntrantDDB GROUP HONG KONG, HONG KONG
Type of EntryCorporate or Brand Itendity
CategoryPosters
TitleWESTONE
Product/ServiceEARPHONES
Entrant Company:DDB GROUP HONG KONG, HONG KONG
Design/Advertising Agency:DDB GROUP HONG KONG, HONG KONG
Credits
Name Company Position
Jeffry Gamble DDB Group Hong Kong Executive Creative Director
Paul Chan DDB Group Hong Kong Creative Director/Copywriter/Art Director
Ong Shi Ping DDB Group Hong Kong Creative Director/Copywriter/Art Director
Ciff Luk DDB Group Hong Kong Copywriter/Art Director
Karen Au Young DDB Group Hong Kong Art Director
Tim Lau - Photographer

Brief Explanation

How do you stand out in an already saturated market? With a limited budget, our challenge was to help Westone become the top-of-mind brand in a highly competitive category against bigger and more established brands, such as Sennheiser, AKG and Shure. The advantages of owning a pair of Westone earphones should also be communicated in an intelligent and fresh way.

Describe the brief from the client:

To highlight the ability of Westone earphones to bring out everything in the music for an unequalled sound and an unparalleled listening experience.

Description of how you arrived at the final design:

With Westone earphones, you hear every single note and every intricate detail – across all frequencies more clearly, more defined. So we took some of the most powerful pieces of classical music ever composed and literally translated them to the posters. However, every individual detail was intricately formed using real earphones, cords and accessories. The posters became a representation of Westone’s true sound signature. And the process became a symbol of its unwavering devotion to pure music.

Indication of how successful the outcome was in the market:

The posters had a tremendous impact on music enthusiasts and generated considerable interest for Westone earphones. The campaign also received a great response from retailers – with strategically placed posters pushing sales to an all-time high. It simply shows how good design can bring to light an even greater idea.