Category

Award

DWARF DEPRESSION

ClientLOVING HANDS MINISTRY
ProductLOVING HANDS MINISTRY
EntrantMUDRA COMMUNICATIONS Mumbai, INDIA
Type of EntryCorporate or Brand Itendity
CategoryPosters
TitleDWARF DEPRESSION
Product/ServiceLOVING HANDS MINISTRY
Entrant Company:MUDRA COMMUNICATIONS Mumbai, INDIA
Design/Advertising Agency:MUDRA COMMUNICATIONS Mumbai, INDIA
Credits
Name Company Position
Bobby Pawar Mudra Communications CCO
K.B. Vinod Mudra Communications Creative Head
Sailesh Khandeparkar Sailesh Khandeparkar Illustrator
Sailesh Khandeparkar Sailesh Khandeparkar Typographer

Brief Explanation

To people suffering from depression, it can seem overwhelming. Almost as if it is suffocating them or towering over them. These posters, put up in colleges and other hang outs of young adults, use a graphic representation to convey the power of advice and counseling when it comes to dwarfing the problems of depression.

Describe the brief from the client:

Convey to young adults that depression can be combated with the right advice and guidance.

Description of how you arrived at the final design:

To people suffering from depression, it can seem overwhelming. Almost as if it is suffocating them or towering over them. These posters, put up in colleges and other hang outs of young adults, use a graphic representation to convey the power of advice and counselling when it comes to dwarfing the problems of depression.

Indication of how successful the outcome was in the market:

There was a 21% increase the calls for help in a month.