Category

Award

FROZEN FOOD

ClientPE ELECTRONICS LIMITED
ProductELECTROLUX FREEZER
EntrantMUDRA COMMUNICATIONS Mumbai, INDIA
Type of EntryCorporate or Brand Itendity
CategoryPosters
TitleFROZEN FOOD
Product/ServiceELECTROLUX FREEZER
Entrant Company:MUDRA COMMUNICATIONS Mumbai, INDIA
Design/Advertising Agency:MUDRA COMMUNICATIONS Mumbai, INDIA
Credits
Name Company Position
Bobby Pawar Mudra Communications CCO
Nirmal Pulickal Mudra Communications ECD
Raylin Valles Mudra Communications Creative Director
Raylin Valles Mudra Communications Art Director/Illustrator
Raylin Valles Mudra Communications Copywriter
Latheesh Laxman Mudra Communications Art Director/ Illustrator
Hari Singh Rawat Mudra Communications Art Director/ Illustrator

Brief Explanation

Availability of other Freezers within the same range in the market was our biggest challenge. The main objective was to build the image of Electrolux Freezers as the best freezers available.

Describe the brief from the client:

To promote the Multi Airflow system in Electrolux freezers that preserve and freeze food perfectly.

Description of how you arrived at the final design:

We created graphic posters that separated every layer of a particular food to show how the freezer freezes its every part almost individually. The style used is simple and inspired by information graphics.

Indication of how successful the outcome was in the market:

The Multi Airflow system was a runaway success during the summer months when this activity was conducted. Electrolux registered 45% increase in enquiries and increased their share of the freezer market by a factor of 3. In fact, this campaign is set to be released by Electrolux in other countries to promote sales of deep freezers.