Category

Award

SUN PRINTING

ClientRAJIV GANDHI RENEWABLE ENERGY CENTRE
ProductRENEWABLE ENERGY WORKSHOPS
EntrantBBDO INDIA Gurgaon, INDIA
Type of EntryCorporate or Brand Itendity
CategoryPosters
TitleSUN PRINTING
Product/ServiceRENEWABLE ENERGY WORKSHOPS
Entrant Company:BBDO INDIA Gurgaon, INDIA
Design/Advertising Agency:BBDO INDIA Gurgaon, INDIA
Credits
Name Company Position
Josy Paul BBDO India Chief Creative Officer
Sandipan Bhattacharyya BBDO India Executive Creative Director
Anunay Rai BBDO India Creative Director
Anunay Rai/Sandipan Bhattacharyya BBDO India Copywriter
Anunay Rai BBDO India Art Director
Anunay Rai BBDO India Illustrator
Anunay Rai BBDO India Typographer
Rajesh Sikroria BBDO India Vice President
Samit Jain RGREP Trustee

Brief Explanation

Most people are aware of solar energy, but do not consider it as a viable alternative to conventional energy sources.That's the main reason why only 2% of the world's metropolitan population uses the sun as a source of alternative energy.

Describe the brief from the client:

How do we make people aware of the potential of solar energy as a real alternative in a striking new way?

Description of how you arrived at the final design:

We started with the assumption that using conventional printing techniques for our posters will be contradictory to the main purpose of the communication, because traditional printing techniques rely on conventional energy sources,release effluents and are a drain on the environment. Which is why we decided to use the sun as our printing press. Our technique was simple - use the age-old trick of using a magnifying glass to focus the sun's rays onto a sheet of recycled paper to create the world's first typeface that's truly eco- friendly and powered by renewable energy.

Indication of how successful the outcome was in the market:

Since the activity commenced, the hits on our website www.energycentre.in have gone up four times and enquiries for conducting corporate and school workshops at our centre have increased dramatically. This activity has also helped raise awareness in the corporate community and is huge fillip in our efforts to get corporate grants for our new projects.