Category

Award

BOARDING PASS

Bronze Spike

The Flash Media Player is required to view this content.

ClientSILKAIR SINGAPORE
ProductSILKAIR
EntrantJWT SINGAPORE, SINGAPORE
Type of EntryCorporate or Brand Itendity
CategoryStationery
TitleBOARDING PASS
Product/ServiceSILKAIR
Entrant Company:JWT SINGAPORE, SINGAPORE
Design/Advertising Agency:JWT SINGAPORE, SINGAPORE
2nd Design/Advertising Agency:XM ASIA PACIFIC Singapore, SINGAPORE
Credits
Name Company Position
Tay Guan Hin JWT Singapore Regional Executive Creative Director
Valerie Cheng JWT/XM Singapore Exective Creative Director
Karan Dang JWT Singapore Art Director
Karan Dang JWT Singapore Copywriter
Parixit Bhattacharya JWT Singapore Creative Director
Minzie Liyu JWT Singapore Creative Director

Brief Explanation

Designing a name card that is unlike any other and yet keeps the brand values intact is always a challenge. We wanted to design name cards that were not just another piece of paper and something that a recipient would proudly keep.

Describe the brief from the client:

Our brief was to develop a business card for SilkAir employees, something that is an extension of them living the brand.

Description of how you arrived at the final design:

Wanting to keep things simple and yet make our name cards eye catching, we arrived at the idea of replicating a boarding pass - basic in the airline industry and yet never been done before. We also placed a QR code on the name card to make it further seem like an authentic boarding pass.

Indication of how successful the outcome was in the market:

Since flying SilkAir has become a prestige factor amongst travellers within Singapore, recipients of the name card were thrilled to be handed a SilkAir boarding pass. Also the QR code redirected the recipients to the new SilkAir website where they could experience SilkAir from their cellphones itself.