Category

Award

COMING OF AGE DAY CEREMONY

ClientSUNSHINE ENTERPRISE
ProductSHINAGAWA AQUARIUM
EntrantI&S BBDO Tokyo, JAPAN
Type of EntryCorporate or Brand Itendity
CategoryPosters
TitleCOMING OF AGE DAY CEREMONY
Product/ServiceSHINAGAWA AQUARIUM
Entrant Company:I&S BBDO Tokyo, JAPAN
Design/Advertising Agency:I&S BBDO Tokyo, JAPAN
Credits
Name Company Position
Shinichi Ikeda I&S BBDO Inc. Executive Creative Director
Sei Sugiyama I&S BBDO Inc. Art Director / Designer / illustrator
Kayoko Yukutake I&S BBDO Inc. Copywriter

Brief Explanation

To publicize the event and send new year greetings

Describe the brief from the client:

We created the New Year event poster with the carp motif

Description of how you arrived at the final design:

As this year marked the Aquarium's 20th anniversary, we linked the design with the tumblers which had been distributed to new adults (20-year-olds) at the Coming-of-Age ceremony.

Indication of how successful the outcome was in the market:

The number of visitors increased dramatically. The Shinagawa Ward Office has requested us to post it in their office.