Category

Award

DOGGELGANGER

Grand Prix
ClientMARS
ProductPEDIGREE ADOPTION DRIVE
EntrantCOLENSO BBDO Auckland, NEW ZEALAND
Type of EntryDigital Tools
CategoryInteractive Tools
TitleDOGGELGANGER
Product/ServicePEDIGREE ADOPTION DRIVE
Entrant Company:COLENSO BBDO Auckland, NEW ZEALAND
Advertising/Web Design Agency:COLENSO BBDO Auckland, NEW ZEALAND
Credits
Name Company Position
Nick Worthington Colenso BBDO Executive Creative Director
Aaron Turk Colenso BBDO Creative Director/Digital Creative Director/Digital Art Director
Levi Slavin Colenso BBDO Creative Director/Digital Creative Director/Copywriter
Jae Morrison Colenso BBDO Art Director/Digital Art Director
Karla Fisher Colenso BBDO Senior Account Director
Dave Munn Colenso BBDO Senior Account Manager
Haydn Thomsen Colenso BBDO Agency Producer
Colin Williams Colenso BBDO Digital Devloper
Paul Headington Colenso BBDO Digital Developer
Franklin Road Sound Design Studio
Kaleidoscope Post Production

Brief Explanation

Studies have shown that some of the happiest dog and owner pairs share similar features, personality traits, even body types. That’s why we developed Doggelgänger; human to canine pairing software, designed to connect homeless dogs to their human doubles. This state-of-the-art software analyses your features, and compares them with a nationwide database of real dogs looking for adoption. By partnering with shelters across the country, Doggelgänger has given homeless dogs everywhere the very best chance to set up that vital first meeting in the journey to finding a new home.