Category

Award

THE EVOQUE EFFECT

ClientLAND ROVER CHINA
ProductRANGE ROVER EVOQUE
EntrantWUNDERMAN, CHINA
Type of EntryWebsites
CategoryCars & Automotive
TitleTHE EVOQUE EFFECT
Product/ServiceRANGE ROVER EVOQUE
Entrant Company:WUNDERMAN, CHINA
Advertising/Web Design Agency:WUNDERMAN, CHINA
Credits
Name Company Position
Terrence Yuen Wunderman Shanghai Senior Creative Director
Daniel Ang Wunderman Shanghai Sr. Art Director
Apple Zhu Wunderman Shanghai Sr. Account Manager
Gil Wadsworth AtoAto Producer
Rebecca Cloonan Freelancer Illustrator
Dennis Gu Mindshare Shanghai Director, Digital

Brief Explanation

"The Evoque Effect" supports the upcoming global launch of the new Range Rover Evoque reaching out to a younger, more online, target consumer. The 8-part action mini-series utilizes a unique combination of comic book style illustrations interwoven with live action film, never before seen in China. Viewers will follow the story of a young architect who faces endless challenges as he battles to finish his design for an architectural competition. To increase engagement and dialogue, viewers will be able to share content through China's major social media channels. iPhone, iPad and Android applications were also created.