Category

Award

THE FORD FOCUS CAMPAIGN

ClientFORD
ProductFORD FOCUS
EntrantWUNDERMAN APA FORD TEAM Shanghai , CHINA
Type of EntryWebsites
CategoryCars & Automotive
TitleTHE FORD FOCUS CAMPAIGN
Product/ServiceFORD FOCUS
Entrant Company:WUNDERMAN APA FORD TEAM Shanghai, CHINA
Advertising/Web Design Agency:WUNDERMAN APA FORD TEAM Shanghai, CHINA
Credits
Name Company Position
Allan Crockart Wunderman Ford APA Managing Director APA
Melanie Elliot Wunderman Ford APA Regional Account Director
Emmanuelle Godivier Wunderman Ford APA Senior Digital Producer
Fabian Biedermann Wunderman Ford APA Account Director
Christine Grand Wunderman Ford APA Digital Strategist

Brief Explanation

The all-new Ford Focus launches in Tri-Nations (Australia, New Zealand, & South Africa) in late July. As Ford’s first truly global launch, they hope to attract a younger more tech-savvy audience interested in the cars’ new slick look and technologically advanced features. To bring this to life, Ford has developed the Focus ‘Experience’. An interactive layer within their corporate site that allows the user to experience the features, technology and the public response so far on the vehicle. In its very design, it is repositioning Ford as a more advance, forward thinking brand that delivers world-class Global vehicles.