Awards > Winners

Client	VANS
Product	VANS
Entrant	OGILVY SHANGHAI, CHINA
Type of Entry	Websites
Category	Other Consumer Products
Title	CHINA'S FIRST DEMOCRATIC ELECTION
Product/Service	VANS
Entrant Company:	OGILVY SHANGHAI, CHINA
Advertising/Web Design Agency:	OGILVY SHANGHAI, CHINA
Credits

Name	Company	Position
Natalie Lam	Ogilvy One Shanghai	Executive Creative Director
Dwyane Koh	Ogilvy One Shanghai	Creative Director
Lin Ma	Ogilvy One Shanghai	Senior Art Director
Yeesin Heng	Ogilvy One Shanghai	Art Director
Lala Wang	Ogilvy One Shanghai	Senior Copywriter
Sky Xu	Ogilvy One Shanghai	Project Manager
Ido	Redworks Shanghai	Animation
Damien Tew	Ogilvy One Shanghai	Account Director

Brief Explanation

It won’t happen in real life anytime soon, but it happened to two pairs of classic
 Vans. Vans simply wanted to let China know the stories behind its two icons of
 American originality: the ERA and the checker Slip 
On. We pitched the shoes against each other in a race for “Originality” a la the U.S. presidential election. The checker 
Slip On represented creativity, the
 ERA for bravery. Each candidate
 campaigned for their believes through historical Vans content, the voters cast their votes in a ballot box. During the election period, campaign 
posters and ads were plastered all over
 Vans stores and pop culture portals
 online. The ERA won.