NIKE SHOUT
| Client | NIKE |
| Product | NIKE SHOUT |
| Entrant | OGILVY SINGAPORE, SINGAPORE |
| Type of Entry | Websites |
| Category | Other Consumer Products |
| Title | NIKE SHOUT |
| Product/Service | NIKE SHOUT |
| Entrant Company: | OGILVY SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | OGILVY SINGAPORE, SINGAPORE |
| Credits |
| Steve Back |
Ogilvy Singapore |
Chief Creative Officer |
| Peter Moss |
Ogilvy Singapore |
Executive Creative Director |
| Melvyn Lim |
Ogilvy Singapore |
Creative Director |
| Jason Aspes |
Ogilvy Singapore |
Creative Director |
| Melvyn Lim |
Ogilvy Singapore |
Copywriter |
| Jason Aspes |
Ogilvy Singapore |
Copywriter |
| Jared Kang |
Ogilvy Singapore |
Art Director |
| Anna Soliman |
Ogilvy Singapore |
Account Supervisor |
| Dan Gibson |
Ogilvy Singapore |
Account Supervisor |
| Hani Mahdi |
Nike |
Advertisers Supervisor |
| Dennis Yeung |
Ogilvy Singapore |
Account Manager |
| Owen Dowling |
Ogilvy Singapore |
Planner |
Brief Explanation
Football fans are passionate.
We wanted to let each fan be heard.Fans posted messages on Nike Football’s Facebook or Twitter pages. Their words appeared instantly on the pitch for all to see. We also had tweets from famous players like Cesc Fabregas and Rio Ferdinand. 20 seconds per message.
Over 400 messages per game.
