Category

Award

DOMESTIC ABUSE

ClientPT KONIMEX PHARMACEUTICAL LABORATORIES
ProductFEMINAX
EntrantOGILVY INDONESIA Jakarta, INDONESIA
Type of EntryWebsites
CategoryFast Moving Consumer Goods
TitleDOMESTIC ABUSE
Product/ServiceFEMINAX
Entrant Company:OGILVY INDONESIA Jakarta, INDONESIA
Advertising/Web Design Agency:OGILVY INDONESIA Jakarta, INDONESIA
Credits
Name Company Position
Gary Caulfield Ogilvy Indonesia Executive Creative Director
Dhanushree Sant Ogilvy Indonesia Creative Director
Pritasari Himawan Ogilvy Indonesia Creative Group Head
Desiree Tilaar Ogilvy Indonesia Creative Group Head
Anisa Sirman Ogilvy Indonesia Art Director
Anita Nyotosetiadi Ogilvy Indonesia Art Director
Niken Hapsari Ogilvy Indonesia Account Director
Tessy Wulandari Ogilvy Indonesia Account Manager
Wendy Novianto Xituz Media Tech Lead, Programmer
Willy Kusnadie Artli Digitalactive Photographer
Artli Ali Artli Digitalactive Photographer
Eliska Ratna Photographer

Brief Explanation

When it comes to a topic like menstruation, everyone goes silent. Especially in a conservative country like Indonesia. Our brief was to start a conversation on this particular topic and make Feminax the most talked about brand. Insight : While women are the primary victims of menstruation the real victims are ‘Men’ around them. Idea : 3 OUT OF 4 MEN BECOME VICTIMS OF DOMESTIC ABUSE EVERY MONTH. preventmiseryandsorrow.com was created to help these victims of domestic abuse. The website warned them, guided them, made them feel better by sharing and ultimately helped them form their safety plan to avoid Domestic Abuse.