JACK DANIELS VIRTUAL WORLD TOUR
JACK DANIELS VIRTUAL WORLD TOUR
| Client | HANCOCKS |
| Product | JACK DANIELS |
| Entrant | JWT NEW ZEALAND Auckland, NEW ZEALAND |
| Type of Entry | Digital Tools |
| Category | Community Applications |
| Title | JACK DANIELS VIRTUAL WORLD TOUR |
| Product/Service | JACK DANIELS |
| Entrant Company: | JWT NEW ZEALAND Auckland, NEW ZEALAND |
| Advertising/Web Design Agency: | JWT NEW ZEALAND Auckland, NEW ZEALAND |
| Credits |
| Pete Ogden |
JWT NZ |
ECD |
| Mike Ramsay |
JWT NZ |
Writer |
| Sam Schrey |
JWT NZ |
Interactive Art Director |
| Mike Tran |
JWT NZ |
Song Coding |
| Andrew Williams |
JWT NZ |
Senior Digital Producer |
| Steven Halliday |
JWT NZ |
Account Executive |
| Simon Lendrum |
JWT NZ |
MD |
| Jordan Young |
JWT NZ |
Art Director |
| Watermark |
Watermark |
Illustration |
| Regen |
Regen |
Development |
Brief Explanation
Over the three-month Virtual World Tour, 1,700 virtual bands played live on Facebook. They had to learn songs, buy better gear, hit the road and take NO prisoners. To raise the stakes even further, radio DJs challenged bands live on air.
The most famous band at the end of the virtual tour won the chance to live their out their rock n’ roll fantasies for real, at the Bonnaroo Music festival in Jack’s home state, Tennessee. The Tour was a resounding success with the target audience and is now poised to go global…
Actual facebook URL: http://apps.facebook.com/virtualworldtour/
