Category

Award

WEIWEI A 25 ANNIVERSARY,

ClientWEDAN
Product3D A-DOLL HAPPY PARTY
EntrantPENETRATION INTERNET AGENCY TAIPEI, CHINESE TAIPEI
Type of EntryWebsites
CategoryFast Moving Consumer Goods
TitleWEIWEI A 25 ANNIVERSARY,
Product/Service3D A-DOLL HAPPY PARTY
Entrant Company:PENETRATION INTERNET AGENCY TAIPEI, CHINESE TAIPEI
Advertising/Web Design Agency:PENETRATION INTERNET AGENCY TAIPEI, CHINESE TAIPEI
Credits
Name Company Position
Daphnie Shiang Penetration Internet Agency Executive Director
DING,WEI-HAN Penetration Internet Agency Account Executive
Kevin Chang Penetration Internet Agency Creative Director
Kevin Chang Penetration Internet Agency Copy Writer
Joey Chung Penetration Internet Agency Art Director
Lin, Fong-Jheng Penetration Internet Agency ActionScript Developer
Joey Chung Penetration Internet Agency Art Designer

Brief Explanation

A 25-year Taiwanese instant noodles manufacturer, “Weiwei-A”, was forced to renew its brand image. One of the ways is to create a character called “A-Doll” but the result wasn’t good enough. This time, we combined AR (Augmented Reality) & Online-game to innovate a “new concept game’ on the internet. Users could create and interact with their own “A-Doll”. We also used blog marketing and business blog blogging to increase its popularity. In this case, we not only delivered our message to our consumers through many innovative ways but also attracted media attentions successfully.