Category

Award

BIG BASH LEAGUE

ClientCRICKET AUSTRALIA
ProductBIG BASH LEAGUE
EntrantREACTIVE MEDIA Fitzroy, AUSTRALIA
Type of EntryWebsites
CategoryCorporate Information
TitleBIG BASH LEAGUE
Product/ServiceBIG BASH LEAGUE
Entrant Company:REACTIVE MEDIA Fitzroy, AUSTRALIA
Advertising/Web Design Agency:REACTIVE MEDIA Fitzroy, AUSTRALIA
Credits
Name Company Position
Kane Washington Cricket Australia Online Program Manager
Reactive Melbourne Reactive Reactive Melbourne

Brief Explanation

Cricket Australia is relaunching its domestic Twenty20 competition in 2011, with the new brand of KFC Big Bash League. The league will be re-envisioned from a state-based competition to city-based. Cricket Australia wanted to launch a new league Web site along with new sites for each of the eight teams. The new BBL site is aimed at teens and families with the target audience of 16-29 year olds.The objectives for Cricket Australia are to create a sense of competition between the teams and fans, drive revenue and deliver owned channels for marketing/brand messaging.