BIG BASH LEAGUE
| Client | CRICKET AUSTRALIA |
| Product | BIG BASH LEAGUE |
| Entrant | REACTIVE MEDIA Fitzroy, AUSTRALIA |
| Type of Entry | Websites |
| Category | Corporate Information |
| Title | BIG BASH LEAGUE |
| Product/Service | BIG BASH LEAGUE |
| Entrant Company: | REACTIVE MEDIA Fitzroy, AUSTRALIA |
| Advertising/Web Design Agency: | REACTIVE MEDIA Fitzroy, AUSTRALIA |
| Credits |
| Kane Washington |
Cricket Australia |
Online Program Manager |
| Reactive Melbourne |
Reactive |
Reactive Melbourne |
Brief Explanation
Cricket Australia is relaunching its domestic Twenty20 competition in 2011, with the new brand of KFC Big Bash League. The league will be re-envisioned from a state-based competition to city-based.
Cricket Australia wanted to launch a new league Web site along with new sites for each of the eight teams. The new BBL site is aimed at teens and families with the target audience of 16-29 year olds.The objectives for Cricket Australia are to create a sense of competition between the teams and fans, drive revenue and deliver owned channels for marketing/brand messaging.
