Category

Award

BUILD A DREAM CAR

Short List
ClientTATA MOTORS
ProductTATA ARIA
EntrantEXPERIENCE COMMERCE Mumbai, INDIA
Type of EntryWebsites
CategoryCars & Automotive
TitleBUILD A DREAM CAR
Product/ServiceTATA ARIA
Entrant Company:EXPERIENCE COMMERCE Mumbai, INDIA
Advertising/Web Design Agency:EXPERIENCE COMMERCE Mumbai, INDIA
Credits
Name Company Position
Amit Deshpande Experience Commerce VP Technology
Aarti Shah Experience Commerce Art Director
Sandip Maiti Experience Commerce Creative Director
Adith Natiala Experience Commerce Developer
Ashwini Vyas Experience Commerce Visualizer
Nilanjan Ghosh Experience Commerce Digital Designer

Brief Explanation

Tata Motors invested 10 years to build their first luxury car, ARIA. A car lover's delight, Aria has design touches from Jaguar-UK, and safety features that meet European standards. But would India accept a luxury offering from Tata Motors? Absolutely. If India met the car before the brand. We created a virtual garage where car enthusiasts could build the car. 25,998 enthusiasts assembled it from scratch, interacted with others, and realized the sophistication of the unnamed car. After 20 days, we announced the brand and the car launched. 17,212 test-drives were booked within 3 months. India had embraced the Aria.