WORLD OF THINK BLUE
| Client | VOLKSWAGEN GROUP SINGAPORE |
| Product | VW THINK BLUE |
| Entrant | DDB GROUP SINGAPORE, SINGAPORE |
| Type of Entry | Websites |
| Category | Corporate Information |
| Title | WORLD OF THINK BLUE |
| Product/Service | VW THINK BLUE |
| Entrant Company: | DDB GROUP SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | DDB GROUP SINGAPORE, SINGAPORE |
| Credits |
| Jeff Cheong |
DDB Group Singapore |
Head of Tribal DDB Singapore / Executive Creative Director |
| Eugene Boey |
DDB Group Singapore |
Art Director |
| Shervin Seah |
DDB Group Singapore |
Senior Copywriter |
| Lim Theng |
DDB Group Singapore |
Art Director |
| Hebert Pradjaja |
DDB Group Singapore |
Junior Art Director |
| Yeo Wee Lee |
DDB Group Singapore |
Head of Technology |
| Gerald Yeo |
DDB Group Singapore |
Senior Digital Architect |
| Augustine Low |
DDB Group Singapore |
Lead Technologist |
| Nicholas Ng |
DDB Group Singapore |
Senior Flash Developer |
| Ng Chee Sheng |
DDB Group Singapore |
Senior Flash Developer |
| Sean Lee |
DDB Group Singapore |
Flash Developer |
| Viknesk Kumarr |
DDB Group Singapore |
Web Developer |
| Tracy Xu |
DDB Group Singapore |
Project Manager |
| Sim Yunying |
DDB Group Singapore |
Account Manager |
Brief Explanation
Think caring for the environment is a chore? Think again because Volkswagen makes going green fun with their philosophy of Think Blue. To help spread the word, the world of Think Blue was created, where a blend of technology, social media and good old storytelling makes Think Blue a fun and educational experience. Take Facebook friends on the first-ever social media-driven road trip powered by Google's Open API like Maps, direction and Street View. Enjoy a unique multi-windowed gaming experience made possible by HTML 5. Or sit back and listen to a charming kid’s take on Volkswagen cars and technologies.
