Category

Award

WORLD OF THINK BLUE

ClientVOLKSWAGEN GROUP SINGAPORE
ProductVW THINK BLUE
EntrantDDB GROUP SINGAPORE, SINGAPORE
Type of EntryWebsites
CategoryCorporate Information
TitleWORLD OF THINK BLUE
Product/ServiceVW THINK BLUE
Entrant Company:DDB GROUP SINGAPORE, SINGAPORE
Advertising/Web Design Agency:DDB GROUP SINGAPORE, SINGAPORE
Credits
Name Company Position
Jeff Cheong DDB Group Singapore Head of Tribal DDB Singapore / Executive Creative Director
Eugene Boey DDB Group Singapore Art Director
Shervin Seah DDB Group Singapore Senior Copywriter
Lim Theng DDB Group Singapore Art Director
Hebert Pradjaja DDB Group Singapore Junior Art Director
Yeo Wee Lee DDB Group Singapore Head of Technology
Gerald Yeo DDB Group Singapore Senior Digital Architect
Augustine Low DDB Group Singapore Lead Technologist
Nicholas Ng DDB Group Singapore Senior Flash Developer
Ng Chee Sheng DDB Group Singapore Senior Flash Developer
Sean Lee DDB Group Singapore Flash Developer
Viknesk Kumarr DDB Group Singapore Web Developer
Tracy Xu DDB Group Singapore Project Manager
Sim Yunying DDB Group Singapore Account Manager

Brief Explanation

Think caring for the environment is a chore? Think again because Volkswagen makes going green fun with their philosophy of Think Blue. To help spread the word, the world of Think Blue was created, where a blend of technology, social media and good old storytelling makes Think Blue a fun and educational experience. Take Facebook friends on the first-ever social media-driven road trip powered by Google's Open API like Maps, direction and Street View. Enjoy a unique multi-windowed gaming experience made possible by HTML 5. Or sit back and listen to a charming kid’s take on Volkswagen cars and technologies.