Category

Award

WORLD WAR CUP ARGENTINA

ClientCARLSBERG CHILL
ProductBEER
EntrantJWT BEIJING, CHINA
Type of EntryDigital Tools
CategoryViral Video
TitleWORLD WAR CUP ARGENTINA
Product/ServiceBEER
Entrant Company:JWT BEIJING, CHINA
Advertising/Web Design Agency:JWT BEIJING, CHINA
Credits
Name Company Position
Polly Chu JWT Beijing CCO
Rich Shiue JWT Beijing ECD
Shankun Sun JWT Beijing CD
Dechun Qiu JWT Beijing GH
Wei Huang JWT Beijing SCW
Sen Wang JWT Beijing SAD
Andy Xu JWT Beijing GM
TIna Shen JWT Beijing SAD

Brief Explanation

Chinese football fans are over 400,000,000.+ But they’re supporting a disappointing National football team. In 82 years of the world Cup, China has never entered the final 16. 0 goals! Carlsberg’s brand idea is ‘Stand up for Fun’ During 2010 World Cup, how can we create the Winning feeling for Chinese fans? Idea: We seeded a series of viral videos showing China defeating the best teams…on China’s terms. Argentina lost in Marjoh Game, France lost in HotPot, Brazil lost in KungFu PingPong. Results 10+ million views 10,000s forwards, links, embeds,etc. PR worth USD 5+ million 20% sales volume increase .