|Client||ACER TAIWAN |
|Entrant||Y&R WUNDERMAN TAIWAN Taipei, CHINESE TAIPEI|
|Type of Entry||Product & Service |
|Product/Service||ASPIRE NOTEBOOK/LAPTOP |
|Entrant Company:||Y&R WUNDERMAN TAIWAN Taipei, CHINESE TAIPEI|
|Advertising Agency:||Y&R WUNDERMAN TAIWAN Taipei, CHINESE TAIPEI|
|Production Company:||DN PRODUCTION Taipei, CHINESE TAIPEI|
|Ula Wang/Sunny Chen
|Hidi Wu/Rex Lin/Eason Yu
Client would like to deliver the product feature of ultra slim , lightweight to consumers. Our mission is to find a way to impress consumers when they watched the TVC.
Our solution is to impress consumers by a falling notebook and begin a miracle traveling between notebook and people. We design some scenarios to show the product feature of ultra slim , lightweight and long lasting battery life. Ie: notebook through the shutters , topped by a float bubble, slide on the wire. Before falling on the ground, consumers will see a miracle ending that notebook topped by a float bubble.