TRAVELING
| Client | ACER TAIWAN |
| Product | ASPIRE NOTEBOOK/LAPTOP |
| Entrant | Y&R WUNDERMAN TAIWAN Taipei, CHINESE TAIPEI |
| Type of Entry | Product & Service |
| Category | Consumer Electronics |
| Title | TRAVELING |
| Product/Service | ASPIRE NOTEBOOK/LAPTOP |
| Entrant Company: | Y&R WUNDERMAN TAIWAN Taipei, CHINESE TAIPEI |
| Advertising Agency: | Y&R WUNDERMAN TAIWAN Taipei, CHINESE TAIPEI |
| Production Company: | DN PRODUCTION Taipei, CHINESE TAIPEI |
| Credits |
| Production Company | DN PRODUCTION Taipei, CHINESE TAIPEI |
Brief Explanation
Client would like to deliver the product feature of ultra slim , lightweight to consumers. Our mission is to find a way to impress consumers when they watched the TVC.
Our solution is to impress consumers by a falling notebook and begin a miracle traveling between notebook and people. We design some scenarios to show the product feature of ultra slim , lightweight and long lasting battery life. Ie: notebook through the shutters , topped by a float bubble, slide on the wire. Before falling on the ground, consumers will see a miracle ending that notebook topped by a float bubble.
