|Client||MEAT AND LIVESTOCK AUSTRALIA|
|Entrant||BMF Sydney, AUSTRALIA|
|Type of Entry||Product & Service |
|Entrant Company:||BMF Sydney, AUSTRALIA|
|Advertising Agency:||BMF Sydney, AUSTRALIA|
|Production Company:||JUNGLEBOYS Darlinghurst, AUSTRALIA|
||Chief Creative Officer
||Executive Creative Director
|Al Morrow/Trent O'donnell
|Paul Taylor @ Sound Reservoir
|Rebecca Booth/Lex Higlett
||Director Of Photography
If you don’t eat Lamb on Australia Day, you’re unAustralian - that’s what Sam Kekovich has been telling Aussies for the past 6 years.
His annual Lamb campaign has made it our national meat on our national day: Lamb is to Australia Day what turkey is to Xmas.
It was time to take Sam’s message to the world.
So we made Sam Australia’s first official Lambassador.
With Europe in trouble, and Australia’s economy the envy of the world, Australia’s Lambassador went on a diplambatic mission, to help our struggling Euro cousins.
To make the EU more AU.