Awards > Winners

Campaign
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  1 of 2
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  2 of 2

Client	ADIDAS/NZRU
Product	ADIDAS/NEW ZEALAND RUGBY UNION
Entrant	WHYBIN\TBWA Auckland, NEW ZEALAND
	1 of 2 Campaign
Type of Entry	Other Film Content
Category	Internet Film
Title	GIVE YOUR ALL - PAPIER MACHE
Product/Service	ADIDAS/NEW ZEALAND RUGBY UNION
Entrant Company:	WHYBIN\TBWA Auckland, NEW ZEALAND
Advertising Agency:	WHYBIN\TBWA Auckland, NEW ZEALAND
2nd Advertising Agency:	TBWA\TEQUILA Auckland, NEW ZEALAND
Production Company:	WHYBIN\TBWA Auckland, NEW ZEALAND
2nd Production Company:	TBWA\TEQUILA Auckland, NEW ZEALAND
Credits
Production Company	WHYBIN\TBWA Auckland, NEW ZEALAND
2nd Production Company	TBWA\TEQUILA Auckland, NEW ZEALAND

Name	Position

Brief Explanation

With only a year to the Rugby World Cup, we concentrated on building grass roots support for the team, knowing full well that when the fans give their all, the All Blacks are more likely to give their all too. We shot candid footage of the All Blacks surprising real fans in the most unlikely of places: knocking on doors in Taranaki, dropping in on a ladies knitting group in Dunedin, and paying a surprise visit to a Northland primary School, all of which were shared on facebook to the delight of our half a million fans.