HOLD
| Client | CHÂTEAU SAINT-ESTÈVE |
| Product | CUVÉE ALTAÏR WINE |
| Entrant | LEO BURNETT Hong Kong, HONG KONG |
| Type of Entry | Product & Service |
| Category | Beverages - Alcoholic & Non-Alcoholic |
| Title | HOLD |
| Product/Service | CUVÉE ALTAÏR WINE |
| Entrant Company: | LEO BURNETT Hong Kong, HONG KONG |
| Advertising Agency: | LEO BURNETT Hong Kong, HONG KONG |
| Production Company: | PHENOMENA Bangkok, THAILAND |
| Credits |
| Production Company | PHENOMENA Bangkok, THAILAND |
Brief Explanation
This is the incredible story of a man who, over the months, years and decades,
refuses to pee. From a single man to married with kids, until his dying breath, we
see him hold it in. Why? Because he once drank Cuvee Altair, a wine so good,
you'll want to savour it forever.