Category

Award

WORD

ClientVOLKSWAGEN
ProductBRAND
EntrantDDB Sydney, AUSTRALIA
Type of EntryProduct & Service
CategoryCars & Automotive Services
TitleWORD
Product/ServiceBRAND
Entrant Company:DDB Sydney, AUSTRALIA
Advertising Agency:DDB Sydney, AUSTRALIA
Production Company:REVOLVER Sydney, AUSTRALIA
Credits
Name Position
Dylan Harrison Executive Creative Director
Grant Mcaloon Creative Director
Steve Wakelam Copywriter
Steve Wakelam Art Director
Claire Seffrin Agency Producer
Michael Ritchie/Pip Smart Producer
Steve Rogers Director
Alexandre De Franceschi Editor
Fin Design Post Production
Patrice Bougouin Account Manager
Nick Andrews Planner
Simon Dugan Director Of Photography
Guillotine EditingCompany

Brief Explanation

The story focuses on captured moments of everyday Australians having an instant of delight or surprise with a Volkswagen. A series of successive scenes showcases for example a mother of a group of friends cheering the towing of a boat, young books enthralled by the acceleration of a Golf R, a dog barking at the car's rear view camera, a bee buzzing against a windshield, children lulled to sleep on a long drive or a driver woken up by the car's fatigue detector to name but a few. In every case we catch a glimpse, a moment. The final scene sees a Volkswagen Golf parking itself. An older man sitting across the street is dumbfounded and exclaims “Well – bleep – me!”